Behind the Badge: The Ferocious Jaguar Emblem and What It Represents
If there’s one automotive brand’s badge that perfectly imitates its company’s name,…
Behind the Badge: Reasons to Love the Suzuki “S” Logo
Not all logos have to harbor hidden secrets in their designs to…
Behind the Badge: Secrets of the Isuzu Name and Logo
Isuzu Motors Ltd, the Japanese manufacturer headquartered in Tokyo, is the world’s…
Behind the Badge: Hidden Meaning of the Abarth Logo’s Scorpion
If there’s one logo that grabs everyone’s attention wherever it’s seen–whether at…
Behind the Badge: What Logo Will Hyundai Use for Its Genesis Motors Luxury Brand?
For years, people wondered why the luxurious Hyundai Genesis sedan possessed a…
Behind the Badge: Studying DeLorean’s DMC Insignia Design Takes Us Back in Time
Sometimes you don’t need an overly complicated, abstract badge on your automobile’s…
Behind the Badge: Does the Tesla Emblem Represent More Than the Letter ‘T’?
Despite many of its own fans wishing Tesla Motors didn’t use a badge on…
Behind the Badge: Take a “Stab” at What the Maserati Logo Means
One automaker has a sharp logo design that pierces through the bland emblems…
Behind the Badge: Connecting the Volkswagen Logo, Hitler, & Office Competition
The Volkswagen emblem has become so recognizable over the years that the…
Behind the Badge: Yes, There’s Meaning Behind the smart Car Emblem & Name
A couple months ago, I encountered a cross-country caravan of smart cars parked outside…
Behind the Badge: What Animal Is on the No-Longer-Used Saab Symbol?
Saab AB (Svenska Aeroplan Aktiebolaget or “Swedish Aeroplane Limited”) began as an…
Behind the Badge: Origin of the “Shocking” Lightning Bolt on Opel’s Emblem
You’ve probably never seen the Opel badge adorning any vehicles on the…
Behind the Badge: Where Cadillac Got Its Crest (and Ducks)
The luxury Cadillac brand has existed for over a century, and in…
Behind the Badge: Is That Henry Ford’s Signature on the Ford Logo?
Back in 1903, the world changed forever when the legendary Henry Ford…
Behind the Badge: Exploring the Theories Behind Lincoln’s Star Logo
Few automotive logos carry the legacy of luxury and prestige more than…
Behind the Badge: Mercedes-Benz’s Star Emblem Holds a Big Secret
Some automakers’ logos change every decade as they struggle to establish a…
Behind the Badge: Uncovering the Inspiration for Buick’s Three Shields Emblem
Back in the 1990s, the Schechter Group noted, “among car marketers, GM’s Buick…
Behind the Badge: What Do the Six Stars Of Subaru’s Logo Signify?
As the first automaker to use a Japanese word as its name,…