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Trademark Applications Indicate Cadillac Is Sticking with Alphanumeric Naming Scheme

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Cadillac applied for 19 trademarks, with monikers for both the CT and XT lines

The 2017 Cadillac CT6 Plug-In Hybrid will have a starting price of RMB 558,800 in China

Get ready for more alphabet soup from Cadillac

Recently, a number of luxury automakers have begun to abandon the alphanumeric naming scheme for their vehicles in favor of more traditional model monikers. For example, Lincoln is replacing its MKX model with a new vehicle named the Nautilus.

Cadillac, on the other hand, doesn’t appear to be abandoning alphanumeric titles anytime soon, if a recent list of trademark applications are anything to go by.

Current CT Models: 2018 Cadillac CT6

Earlier this month, GM filed 19 separate trademarks in the span of a single day. All of these trademarks are set to be associated with the Cadillac product line, specifically “motor land vehicles.”

The 19 names can be separated into two categories: those associated with the CT line and those associated with the XT line. CT trademarks applied for include the CT2, CT3, CT4, CT7, and CT8, while XT trademarks include the XT2, XT3, XT4, XT6, XT7, and XT8.

The XT4 is already on the way

Some of these names should appear familiar to automotive enthusiasts. After all, the Cadillac XT4 is set to be released later this year, while models like the CT4 and XT6 are rumored to be in development.

However, until a model is actually released to the public, its name is not officially approved by the United States Patent and Trademark Office (USPTO). Thus, Cadillac needed to reapply for XT4 trademark leading up to its release.

Current XT Models: 2019 Cadillac XT5

Additionally, just because Cadillac has filed a trademark application for all of these vehicle names, that doesn’t necessarily mean all of these vehicles will come to fruition. GM has filed trademark applications for all of these model names in the past, without many of them actually becoming full-fledged vehicles.

What these trademark applications do indicate is that Cadillac will be sticking with a combination of letters and numbers for its vehicle names for the foreseeable future.

News Source: GM Authority