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Trends Report: Ford Most-Googled Car Brand of 2014

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Ford Most-Googled Car

Interest in the 2015 F-150 helped make Ford most-Googled Car of 2014

Google unleashed its yearly Trends report for 2014, revealing that the top five things that people around the world searched for on the internet were the late Robin Williams, the 2014 World Cup, Ebola, MH370, and Flappy Bird.

In terms of searches for cars, there was no brand more popular than the Blue Oval. Ford topped the Google Trends 2014 list for cars thanks to, among other things, interest surrounding the release of the all-new 2015 Ford F-150 and Mustang.

Given its status as the 37-year-reigning best-selling truck in America, the 2015 F-150 is no surprise as the most searched Ford vehicle of the bunch with an interest index of 100 out of 100. The Mustang and Explorer, with the former new for 2015 and the latter updated for 2016, were tied for second most popular. Focus and Escape rounded out the top five.

Perhaps the biggest surprise for Ford is a continued interest in the Ford Ranger pickup, which tied with Escape and Fusion for search popularity. Similarly surprising is the enormous spike in interest for a new Ford Bronco, which was the top rising search term for Ford this year.

Ford Most-Googled Car

While the revitalized Lincoln brand did not find itself counted among the top 10 brands sought out on Google, brand ambassador Matthew McConaughey was the second top trending actor of 2014. While this is thanks in no small part to his Academy Award-winning performance in Dallas Buyers Club, his hypnotic turn as Rust Cohle in True Detective, and his lead role in Chris Nolan’s Interstellar, a great contributor to McConaughey’s overall popularity in 2014 was his presence in an ad campaign for the 2015 Lincoln MKC (and the great many parodies that spun out of it).