Maserati has just turned heads with the launch of the MCPura, a cool twist on the legendary MC20. Debuted at the famed Goodwood Festival of Speed, this ride still packs the V6 Nettuno engine and offers an electrifying drive. It’s part of Maserati’s ongoing mission to deliver top-notch performance and luxury.
Design and customization (make it your own)
Since the MC20 first hit the streets in 2020, car fans around the world have been hooked. Now, with the MCPura, Maserati is taking things up a notch. The name “MCPura” literally means “the pure expression of excellence,” a nod to their commitment to building cars that combine luxury with performance.
This model comes dressed in a striking blue shade called “Ai Aqua Rainbow” – matte for the coupe and glossy for the roadster version, known as Cielo. It also features the Fuoriserie customization program, letting buyers choose from over thirty different body colors. The options range from solid to metallic finishes, with choices of three- or four-layer paints and matte textures (giving you plenty of ways to tailor your ride exactly how you like it).
Exterior features (details that pop)
The MCPura’s exterior gets some neat upgrades over the previous model. A new front bumper with reworked air intakes gives it a bolder look, while the redesigned rear bumper now includes a fresh diffuser to help with aerodynamics. For those who want a little extra style, there’s an optional new rear spoiler.
You’ll also notice new wheel designs and exclusive “MCPura” badges peppered around (a subtle shout-out to its unique place in the Maserati family). All these tweaks blend to create a look that’s both striking and true to its racing roots, while also keeping things modern.
Interior features (ride in style)
Step inside the MCPura and you’ll find plenty of upgrades meant to boost comfort and style. There’s a new Alcantara steering wheel that gives drivers a great tactile feel, and standard Alcantara upholstery has replaced the old leather. This fabric comes with laser-engraved patterns that lend an extra touch of sophistication to the cabin.
These inside tweaks not only upgrade the vibe but also make sure every drive feels plush and refined (think quality craftsmanship at every turn).
Engine and performance (pure driving fun)
Under the hood, the MCPura is powered by Maserati’s patented 3.0-liter biturbo V6 Nettuno engine. It churns out an impressive 630 horsepower at 7,500 rpm and 720 Nm of torque from 3,000 rpm. This means you can hit 0 to 62 mph in just 2.9 seconds—talk about a rush!
Built with know-how taken from Formula 1 tech, the engine features a clever pre-chamber combustion system with dual spark plugs. It sends power solely to the rear wheels through an eight-speed dual-clutch transmission, ensuring sharp handling and top-notch performance on any road.
With a power-to-weight ratio of 2.33 kg per horsepower (or 210 hp per liter), the MCPura can reach a top speed of 202 mph (199 mph for the Cielo version). These numbers make it one of the most impressive sports cars out there today.
Other features (nice extras)
Apart from its stunning performance, the MCPura keeps a bunch of signature features. Its monocoque carbon fiber body helps keep the total weight under 3,307 lbs, which boosts agility and efficiency without skimping on strength or safety.
The car’s distinctive butterfly doors aren’t just for show—they offer practical access to the cabin (a nod to the high-performance supercars Maserati is known for). Plus, the Cielo version includes an option for a retractable glass roof, so you can enjoy open-air driving when the mood strikes, while still being well-protected when the weather turns.
It’s also worth mentioning that plans for an electric version called the MC20 Folgore have been put on hold, as current market trends show a strong appetite for the raw thrill of internal combustion engines like those in the new MCPura.
Production and availability (get in on this)
For anyone ready to join the ranks of Maserati owners, orders are now open. You can reserve your own piece of automotive art, meticulously crafted at the historic Modena plant in Italy. Every unit is put through rigorous testing (making sure it lives up to the brand’s long-storied reputation for luxury, performance, and innovation over nearly a century).
Pricing details haven’t been announced yet, but the buzz is growing every day after its debut at the Goodwood Festival of Speed. The MCPura now sits amongst a stellar lineup of both past legends and future classics, ready to make its mark.
With excitement building among enthusiasts, the MCPura is set to continue the tradition of delivering a well-rounded, thrilling driving experience in a beautifully refined package—one that truly lives up to its name.
