Behind the Badge: The Fascinating History of the Mazda Logo
Unless you’re a graphic designer, you probably didn’t realize a lot of thought goes into auto brands’ logos. For instance, Mazda’s current badge might remind you of those simplified cartoon sketches of birds in flight.
While there’s actually some truth in that observation, the influences and history of the Mazda logo are more subtle–and fascinating–than you’d expect.
Where Did Mazda Get Its Name?
Most historians say the Mazda name is derived from a combination of two names: “Ahura-Mazda,” the Avestan name of a Zoroastrian deity known for its wisdom, and Jujiro Matsuda, the Westernized pronunciation of the Mazda Corporation founder’s name. Matsuda was known to be a fervently spiritual man and honored the company with the name it has kept for almost 100 years.
What’s the History of the Mazda Logo?
The Mazda logo we see today is actually a highly-styled “M” with its arms raised like wings, symbolizing the brand’s “flight toward the future.” This emphasizes the wide “V” angle in the middle of the “M,” which represents the automaker’s self-proclaimed creativity, vitality, flexibility, and passion. It’s circled by the future, the doorway to the 21st century. Overall, it intends to appear sharp, evocative, and hopeful.
In 1997, we got the logo we have today, incorporating many of the qualities seen throughout the symbol’s history.
Enjoy learning about the Mazda logo? Check out the rest of The News Wheel’s “Behind the Badge” series to learn about other auto brands.
News Source: Dinesh
Aaron is unashamed to be a native Clevelander and the proud driver of a 1995 Saturn SC-2 (knock on wood). He gleefully utilizes his background in theater, literature, and communication to dramatically recite his own articles to nearby youth. Mr. Widmar happily resides in Dayton, Ohio with his magnificent wife, Vicki, but is often on the road with her exploring new destinations. Aaron has high aspirations for his writing career but often gets distracted pondering the profound nature of the human condition and forgets what he was writing… See more articles by Aaron.