The News Wheel
No Comments

Now de Nysschen Is Expecting a $250,000 Cadillac Model

Decrease Font Size Increase Font Size Text Size Print This Page

Last week, we reported that Cadillac president, Johan de Nysschen, had hinted at a $100,000 Cadillac model in the near future, which is a big step for the American luxury brand, whose current top model (the XTS) maxes out in the 70K range.

2013 Cadillac XTS | $250,000 Cadillac Model

The XTS currently leads the lineup in price.

Now, Reuters is reporting that that’s only the beginning. In fact, de Nysschen is eventually aiming for a $250,000 Cadillac model.

In the News: Landfill-Free GM Facilities Now Total 122

“It is too early today for a $250,000 Cadillac,” de Nysschen told Reuters in an interview last week at the Los Angeles Auto Show. “Fifteen years from now, it won’t be.”

Marketing and selling a model for upwards of a quarter million dollars would catapult Cadillac into the big leagues, where it could more appropriately compete with luxury car superstars like BMW and Mercedes-Benz.

But whether people will be willing to pay $250,000 for a Cadillac, even fifteen years down the line, remains to be seen.

Related: Next-Generation Buick Regal Design Takes Cues from Monza Concept Car

Next year, Cadillac will launch the new CT6, which introduces the brand’s new naming structure. A few years later, the brand will introduce a larger and more expensive model, but also plans to position a smaller car below the ATS and to add more crossovers to the lineup.

News Source: Reuters