Cadillac Plans to Expand, Improve Dealer Network in US
Cadillac President Johan de Nysschen
Photo: © General Motors
Cadillac will be looking to increase its sales in the United States in 2015 and cement itself as the foremost luxury auto brand in the world. As such, plans have been announced for a considerable expansion and upgrade of the Cadillac dealer network in the United States.
Upgrades and considerations include implementing new technologies in showrooms and building newer and more modern facilities around the country.
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“A strong, financially healthy dealer organization is an essential element of Cadillac’s expansion plans,” said Cadillac President Johan de Nysschen. “The stronger our dealers are, the better our service quality will be. Cadillac is on a journey back to the pinnacle of premium brands, and dealers will contribute every step of the way.”
Cadillac’s dealer network in the US currently stands at a total of more than 900 stores, including around 200 flagships and 700 boutique locations. Although it’s likely that the flagship dealerships will be the primary focus, de Nysschen said that the goal is to create a premium atmosphere at even those dealerships where multiple brands are sold.
Cadillac has also stated that there will not be any reduction in the number of dealerships that it operates around the country.
“Our comprehensive market coverage supports customer convenience, especially in access to service,” said de Nysschen. “Our task is to take further advantage of our network.”
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