Cadillac Posts Second-Best Sales Result Ever in 2017 as China Becomes Brand’s Volume Leader
2017 marked the second-best year in Cadillac’s 115-year history with global deliveries totaling 356,467 vehicles, up 15.5% year-over-year. Despite an overall down year for sales in the United States, Cadillac persevered largely on the back of China, which became the brand’s largest volume market overall with deliveries nearly 20,000 vehicles greater than that in its home country.
“The resurgence of the brand is underscored by our attaining the second-highest total sales figure in Cadillac’s 115-year history,” said Cadillac President Johan de Nysschen. “Our objective of rapidly establishing a second volume hub for the brand to complement our US operations has been attained, as our Chinese business grew exponentially, leaving us well-positioned for sustained growth going forward.”
More New GM Luxury Vehicles: 2018 Buick Enclave adds new features, Avenir trim
Sales in China grew double digits every month in 2017, closing the year on a 22-month streak of double-digit growth. Despite 28.5% growth in China in December with 17,217 vehicles delivered, Cadillac saw its 18-month global sales growth streak snapped as floundering sales in the United States led to a 6.8% year-over-year decline. Cadillac finished the month with 34,764 vehicles delivered, including 2,243 vehicles sold in secondary markets like Canada and the Middle East.
Despite a down year in terms of volume, Cadillac touted a strong performance at home with regards to average transaction prices (ATPs), which were well above $54,000 per vehicle in 2017. Cadillac finished the year with the second-highest ATPs among major luxury brands in the US.
“In the US, our focus on high-quality business has seen overall revenue growth being supported through higher transaction prices, while Cadillac residual values continue to strengthen, leaving us well positioned for 2018 and beyond, in preparation of our new product offensive starting with introduction of the XT4 later this year,” added de Nysschen.
The Cadillac XT5 was the brand’s top-selling model overall with a final total of 143,905 vehicles delivered across the globe. Sales of the ATS were also up 17.2% in 2017.
Coming from GM in 2018: Buick reveals high-performance 2018 Regal GS