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Cadillac Sales Down Slightly in October as XTS Makes Up for CT6’s Losses

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2018 Cadillac XTS Platinum

2018 Cadillac XTS Platinum

Cadillac’s total sales in October dipped 0.1% at 13,931 vehicles delivered, and retail sales declined 13.3% at 10,615 vehicles. The brand’s overall sales remained ostensibly flush thanks in large part to the continued growth of the Cadillac XT5 crossover, while a double-digit decline in sales from the CT6 was offset by gains from the vehicle it was originally intended to replace.

Cadillac was led in terms of volume by the XT5 crossover, which saw sales increase 19.5% year-over-year with deliveries totaling 5,961 vehicles. Through October, sales of the XT5 total 55,801, accounting for 43.7% of all Cadillacs sold in the United States.

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Also making up a significant percentage of Cadillac sales in the US are the Escalade and Escalade ESV. The former was up up 4.6% in October at 2,079 sales, while the latter was down 17.7% at 1,196 sales. Through 10 months, sales of the Escalade total 17,895 units, while sales of the Escalade ESV total 11,815 units.

In a somewhat unusual twist, the Cadillac XTS far outsold the CT6, a vehicle that serves as its ostensible replacement, more than making up for its year-over-year decline. Cadillac discontinued its discontinuation of the XTS to give it a second life, and that decision paid dividends in October with 49.6% growth and 2,190 sales. In contrast, sales of the CT6 fell 39.5% at just 796 units.

Sales of the ATS and CTS both continued to decline, with the former falling off 41.7% at 929 vehicles and the latter falling 23.9% at 779 vehicles.

Cadillac’s total sales through October are down 4.1% at 127,777 vehicles. Retail sales have fallen 7.6% with a total of 109,458 vehicles.

More Information: The benefits of equipping Cadillac’s new XT5 with AWD