Cadillac Set to Receive a “Disproportionate” Share of GM’s Upcoming Electric Vehicles
Cadillac could soon be returning to its roots as the GM brand where new technology is introduced to the masses
A few months ago, The News Wheel reported that Buick would likely lead the charge toward GM’s electric future, receiving many of the 20 all-electric vehicles GM plans to release by 2023. Recent comments made during the North American International Auto Show now indicate anther of GM’s brands might receive the majority of these EVs.
Cadillac President Johan de Nysschen claims Cadillac will get a disproportionate share of GM’s new electric vehicles.
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Johan de Nysschen states that GM believes Cadillac is an ideal choice for its upcoming electric models. He went on to say that Cadillac will also help introduce GM’s self-driving vehicle technology to the masses.
“Cadillac in the future will be the technology lead brand for General Motors,” de Nysschen stated. “Technologies will debut in Cadillac first and then cascade down to the other brands.”
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Cadillac is no stranger to introducing new vehicle technologies to the market. Back in the day, Cadillac and Oldsmobile debuted features like air conditioning, auto-dimming headlights, and the modern V-8 engine.
In recent years, however, Chevrolet has adopted this role from Cadillac. After all, GM chose to add its mass-market EV, the Bolt, to the Chevrolet lineup instead of Cadillac’s collection of vehicles.
Cadillac’s recent success in China has created the perfect market opportunity for these electric-powered vehicles. Last year, China surpassed the United States as Cadillac’s largest market.
Whereas Cadillac sales were down by 8% stateside, Cadillac’s sales in China were up by 50.8% year-over-year. Overall, Cadillac sold 175,489 of its vehicles to the Chinese market.
Both Chinese drivers and the Chinese government are calling for more electric-powered vehicles in the market. Cadillac could capitalize on its recent popularity in China to deliver many of these new EVs.
As far as autonomous driving is concerned, Cadillac is already ahead of the game. It already offers its semi-autonomous Super Cruise technology for the Cadillac CT6 sedan.
Those worried about the loss of steering wheels and pedals in autonomous rides need not worry as long as Cadillac is producing such vehicles. Johan de Nysschen has promised that, unlike the recently unveiled self-driving Cruise AV concept, any autonomous Cadillacs will retain their steering wheels.
There’s no telling how many of the projected 20 upcoming EVs are included in Cadillac’s reported “disproportionate share.” Still, given Cadillac’s history of introducing new vehicle technologies, it would not be surprising to see a surge of new EVs from Cadillac during the next few years.
News Source: Bloomberg