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Deborah Wahl Chosen to Lead Global Marketing for Cadillac

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Deborah Wohl

Deborah Wahl is Cadillac’s new Global Chief Marketing Officer

Cadillac’s new Global Chief Marketing Officer will bring a wide variety of experience to the position when she begins March 26.

In the automotive world, Deborah Wahl has held positions including vice president and CMO at Chrysler, vice president of marketing at Lexus, and several communications and marketing roles at Ford.

Most recently, Wahl was the chief marketing officer for McDonald’s, where she led the fast-food company’s efforts to market All Day Breakfast. She also served as CMO at PulteGroup, a large homebuilding company.

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Wahl is currently on the board of directors for both Groupon and Mediaocean.

“Deborah’s diverse experience, as well as her proven track record of building successful global brands, makes her a natural addition to our leadership team,” said Cadillac President Johan de Nysschen.

Wahl will be responsible for leading the luxury auto brand’s marketing initiatives. Cadillac is looking to build on its recent worldwide growth, including major gains in China, while trying to turn the tide on falling sales in the United States.

A glimpse of the new XT4 from a recent Cadillac commercial
Photo: Cadillac

“Cadillac has made incredible progress over the past several years in our long-term journey to regain our position as the pinnacle of premium luxury brands,” said de Nysschen. “Deborah’s experience and strategic vision will build on that progress and help propel Cadillac forward during our next phase of global growth.”

Wahl replaces Uwe Ellinghaus, who left Cadillac at the end of 2017. Ellinghaus was behind the brand’s “Dare Greatly” ad campaign, which often took the focus off Cadillac’s products in favor of celebrity appearances.

Wahl will be based at Cadillac’s New York headquarters, where she will report to de Nysschen.

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Source: Automotive News