Enclave and Encore SUVs Succeed as Buick’s Overall October Sales Decline 4.5%
Thanks to the growing popularity of its SUV lineup, Buick's retail sales only fell by a mere 0.6%
The Encalve’s fortunes seem to be changing for the better
Throughout most of 2017, the Encore and Envision have been the big stars of the Buick lineup in terms of sales growth. In October, the Enclave got its time to shine. Thanks to support from its SUVs, Buick’s retail sales in October were only down by 0.6%.
As for its overall sales, Buick experienced a 4.5% decline last month. Of course, some of this is intentional, as Buick is aiming to reduce its number of fleet sales.
Increasing Interest: Enclave is the most Googled vehicle
Once again, the Buick Encore was the darling of the luxury brand’s lineup, easily serving as its top-selling vehicle. Encore sales were up by 25.2% in October. Year-to-date, Buick has sold 73,735 Encore vehicles. Compared to the first 10 months of 2016, Encore sales alone are up by 15.8%.
As has become tradition, the Encore was once again Buick’s best-selling model
While the Buick Enclave has been losing some ground in previous months, it began gaining sales back in October. In fact, Buick managed to sell 5,243 Enclave models last month, a 30.5% sales increase compared to the previous year’s October sales month.
Whereas the Enclave was doing much better last month, the Buick Envision actually fared worse. Envision sales in October were down by 2.3%. Worry not for the Envision, however. The model’s year-to-date sales are still up by a massive 286.4%.
Perhaps the Regal’s upcoming redesigns can help it prevent any further sales losses
Unsurprisingly, Buick’s sedans exited October a little worse for the wear. Prior to the upcoming debut of the next generation of Regal vehicles, the model’s sales were down by 40.5%. The LaCrosse lost even more sales last moth. Sales for Buick’s large sedan model were down by 43.7%.
Revitalizing the Regal: The all-new 2018 Buick Regal GS breathes life into the sedan segment
Buick’s year-to-date sales are down 5.7% at the end of October, with a total of 178,972 vehicles sold. You can see how each Buick vehicle performed last month in the sales chart below.
Buick October 2017 Sales
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