First Ford GTs Delivered in February; F-Series and SUV Sales Increase Significantly
Ford Motor Company sales in the United States totaled 208,440 vehicles in February, a year-over-year decline of 4%. Ford brand sales totaled 199,696 units, down 4.5% from February 2016, while Lincoln Motor Company brand sales rose 8.8% at 8,744 units.
As was the case in January, Ford saw success with its SUVs and trucks in spite of overall sales declines. SUV sales set a new record for February at 68,820 units, up 5.9% year-over-year; F-Series sales totaled 65,956 units, up 8.7% year-over-year and good for its best February performance since 2004.
“We continue seeing strong consumer demand for the highest-series Super Duty pickups and the all-new F-150 Raptor, plus greater availability of 2017 model year F-150s,” said Mark LaNeve, vice president, U.S. Marketing, Sales, and Service. “This drove a $3,600 increase in average transaction prices for F-Series last month alone, Lincoln had a $2,100 increase, ultimately delivering an overall company transaction price increase of $1,900 per vehicle.”
Ford car sales were down 25.7% year-over-year, with only the Fiesta and Taurus seeing year-over-year sales increases. February also marked the first month of deliveries for the much-anticipated Ford GT; deliveries of the six-figure supercar totaled three units in its first month.
Ford’s record SUV sales were led by the Escape, which saw a February record of 27,637 units delivered. Expedition sales were up a whopping 48.2% from 3,984 units in 2016 to 5,906 units, and Flex sales increased 5.2% at 2,455 units.
Ford Truck sales totaled 83,396 units, up 3.9% from 2016 and led by the F-Series.
Lincoln sales increased 8.8%, led by strong performances from the Continental and MKX.
After two months, Ford brand sales are down 3.2% at 363,524 units delivered, while FMC’s overall sales are down 2.5% at 381,052 units.