Ford Files for Bronco Trademark in Europe
A new trademark filing from Ford in Europe seems to indicate that, contrary to previous statements, the Bronco may come charging out of the gates in Europe after all.
Ford Authority reported this month that a Ford Bronco trademark application was filed with the European Union Intellectual Property Office on Halloween (spooky), which seems to indicate the Bronco may wind up across the Atlantic sooner or later. Filing number 018145716, the trademark falls under Nice Class 12, covering “land motor vehicles, namely, passenger automobiles, pick-up trucks, and sport utility vehicles.”
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The filing also includes a graphic representation, which is ostensibly the block lettering featured in the new Bronco logo (seen above) less the bucking horse emblem.
Earlier this year during Ford’s second-quarter earnings call, a slide entitled “Winning Portfolio — 2019 And 2020” indicated that the upcoming Ford Bronco would only be coming to North America, the Middle East, and Africa. When reached for clarification on the prospects of a Bronco in Europe, a Ford rep said at the time that the “presentation stands as it is.”
While applying for the Bronco trademark in Europe is by no means an indication of actual availability, it does seem to suggest that there’s some hope yet for Ford-loving off-road enthusiasts on the continent.
Ford this month confirmed that the new Bronco is debuting in the spring of 2020, and it will likely hit the market sometime by the end of next year or start of 2021. Ford also recently showed off a Bronco R race prototype, which it says gives some idea as to how the final product will look.
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News Source: Ford Authority