Ford Sets New Q2 CV Sales Record in Europe
Ford scored a 2 percent year-over-year Q2 increase in commercial vehicle sales across its 20 traditional European markets, setting a new record with 99,900 vehicles delivered. Riding a record 68,800 deliveries for the Transit range and a record 13,000 deliveries for the new Ranger in the second quarter, Ford maintained its position as the top commercial vehicle brand in all of Europe.
Ford also saw SUVs account for one in four of all passenger vehicles sold in the second quarter, a figure which is likely to only increase as it proliferates its offerings in the months ahead.
“We are introducing fresh SUVs — including the new Puma, new Kuga family, and upcoming Explorer PHEV — at the right time to meet growing customer demand. Meanwhile, our leadership in commercial vehicles continues with sales volume up in the second quarter.”
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In all, Ford sold a total of 346,800 vehicles in its Euro 20 in Q2, down 3.4 percent from April-June 2018. The culprit was a 5.5 percent year-over-year quarterly decline in passenger vehicle sales, which totaled 246,900 vehicles. Despite its record CV sales, Ford lost 0.1 percentage points of market share across the board.
Though passenger car sales were down, the Ford Focus put up a strong second quarter with 61,000 vehicles delivered, up 9.2 percent year over year. Ford attributes the success of the Focus to the popularity of the Focus Wagon and Focus Active.
Ford’s five largest markets in Q2 for volume were Britain (90,800 vehicles), Germany (89,500 vehicles), Italy (38,100 vehicles), France (30,200 vehicles), and Spain (22,700 vehicles). The five largest markets in terms of share were Britain (13.5 percent), Hungary (11.8 percent), Turkey (9.4 percent), Finland (9 percent), and Germany (8.3 percent).