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Ford of Europe Gains 3.1 Percent in Q3 Sales

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2020 Ford Kuga launched in Europe | Ford Europe sales Q3 2019
The next-gen Ford Kuga proved key to Ford’s Q3 sales success
Photo: Ford Motor Company

Ford Motor Company of Europe saw its sales increase 3.1 percent in Q3 2019, delivering a total of 313,400 vehicles across its traditional 20 European markets. The bulk of that boost came from a 5.6 percent uptick in passenger vehicle sales, which totaled 221,600 units. Despite a 2.6 percent downturn in commercial vehicle sales from 2018 at 91,800 units, Ford remains Europe’s top commercial vehicle brand and its No. 2 best-selling nameplate brand overall.

“Overall Ford vehicle sales and market share grew in the third quarter to their highest levels since 2016. Customers continue to appreciate the versatility and capability of Ford utility vehicles, including Kuga, EcoSport, and Edge.”

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The Kuga and EcoSport came up big in Q3, indeed. The former delivered a third-quarter record at 36,900 vehicles sold, and the latter achieved a Q3 record of its own with 30,000 sales. Ford also got a nice boost from the Focus, which achieved its best third-quarter sales mark since 2015 with 50,200 cars delivered, up 57 percent from Q3 2018.

Ford’s biggest markets in Q3 for volume were the same as the top five markets for the year to date: Britain (89,800 vehicles in Q3/283,900 vehicles to date), Germany (82,200 vehicles in Q3/252,000 vehicles to date), Italy (29,00 vehicles in Q3/107,300 vehicles to date), France (23,600 vehicles in Q3/84,100 vehicles to date), and Spain (18,500 vehicles in Q3/61,600 vehicles to date).

For market share, Q3 was led by Britain (13 percent), Hungary (10.6 percent), Ireland (10 percent), Finland (8.5 percent), and Romania (8.4 percent). To date, Ford’s top five markets are Britain (13 percent), Hungary (11.7 percent), Ireland (10.1 percent), Turkey (9.6 percent), and Finland (9 percent).

Through nine months, Ford’s sales in Europe total 1,020,700 vehicles, down 2.4 percent from 2018.

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