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Ford Launching Ready.Shop.Go. Online Purchasing Tool

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With the future of car buying increasingly trending toward online services, Ford on Monday announced the launch of its Ready.Shop.Go. online car-shopping experience. Rolling out this month in the Midwest and set to be offered throughout the United States by the end of the year, Ready.Shop.Go. allows shoppers to streamline much the experience of shopping for and buying a car into something that can be accomplished in one sitting.

“Our customers are busy people, whether with daily work demands or spending time with their families. Quality time is scarce and downtime is even more so,” said Mark LaNeve, vice president, US Marketing, Sales, and Service. “Ready.Shop.Go. allows them to find the perfect vehicle online, spend significantly less time at the dealership, and drive away with their new ride sooner.”

Ready.Shop.Go. lets users search inventory at nearby dealerships, view pricing and incentives, secure their deal for upwards of 48 hours, apply for financing through Ford Credit, get estimates for their trade-in, and schedule their test drive. Among the advantages that Ford sees in its experience is flexibility and the ability to cater the process more to the needs and requirements of the buyer.

“As we worked with our dealers to develop Ready.Shop.Go., it was important to make sure the experience benefited both our customers and our dealers,” said LaNeve “This experience delivers the functionality and flexibility customers need to select a vehicle at their preferred dealership, then apply for financing before ever stepping into a showroom, saving both customers and dealers valuable time.”

To try Ford Ready.Shop.Go., visit