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Ford Middle East Adds Anghami Compatibility to SYNC 3

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Ford Anghami
Photo: Ford Motor Company

Anghami, the leading music streaming platform in the Middle East, is now one the apps available in Ford vehicles as part of Ford SYNC 3 AppLink. Ford Middle East announced last month that the more than 70 million registered users of the service can now use their Apple iPhones or Android devices to link Anghami to their Ford vehicles’ touchscreen displays.

“We know that people want a seamless integration between the technology on their phone, and their car — and we’ve been working with Anghami to bring the service to Ford owners,” said Ziad Chaaban, Electrical and Electronic Systems Engineer, Ford Middle East. “With the SYNC 3 AppLink platform, drivers can access their favorite apps safely while keeping their eyes on the road and their hands on the wheel.”

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Chaaban noted that Anghami will be the first Arabic language app introduced to the AppLink platform. The Anghami app is being offered with features optimized toward the SYNC 3 AppLink experience, ensuring that users will have quicker and safer access to trending playlists and chart-topping tunes. Built-in voice functionality and steering-wheel mounted controls make it easier to navigate the app without having to take your hands off the steering wheel to manipulate the touchscreen.

Choucri Khairallah, Anghami’s VP of Business Development, says that the company relishes the opportunity to work with an automaker as progressive and customer-oriented as Ford and is eager to see how its users respond throughout the region.

The integration of Anghami is just the latest update to SYNC 3 AppLink in the Middle East. In 2018, Ford Middle East added Waze navigation.

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