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Genesis vs. Tesla? Luxury Brand Plans New Electric Sedan

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As Hyundai’s Genesis luxury brand fights to boost its sales and name recognition, it’s also preparing to take on one of the industry’s most iconic companies: Tesla.

Speaking with last month, Genesis Global Head Manfred Fitzgerald confirmed that the brand is planning to introduce a new electric vehicle platform in 2021.

Genesis has been hard at work on an electric sedan and an electric SUV, with the sedan likely to hit the market first. Given the Genesis commitment to luxurious, sophisticated vehicles, any electric sedan it produces would end up as a direct competitor to Tesla. The Tesla Model 3 was America’s top-selling plug-in electric car in 2018.

Fitzgerald also indicated that Genesis will follow the lead of its parent company and offer a hydrogen fuel cell vehicle, along with hybrid, plug-in hybrid, and fully electric models.

Award-Winning Sport Sedan: Meet the 2019 Genesis G70

Genesis Mint concept
The Mint concept is one of several vehicles Genesis plans to unveil over the next few years
Photo: Genesis

Before a Genesis EV arrives, the brand has several other new models on its schedule. The next-generation G80 midsize sedan is first in line and likely to arrive in early 2020.

Following the new G80 will be the three-row GV80 and a smaller five-seat SUV, marking the brand’s expansion into a highly popular and competitive segment.

Genesis is also developing a production version of the Mint “city hatchback” concept, which made its first appearance at this year’s New York International Auto Show.

As Genesis works to establish itself as a go-to premium brand, it’s already off to a strong start with the award-winning 2019 G70 sedan. Expanding into SUVs and alternative-propulsion vehicles should help the brand continue to establish broader appeal and recognition.

Midsize Luxury: A closer look at the 2019 Genesis G80

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