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‘Jurassic World’ Characters Escape Dinos by Driving Mercedes-Benz Vehicles

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Jurassic World Mercedes Benz sponsorship promotion indominous  rex ad

Many people have already designed their ideal zombie-fighting vehicle, but have you considered what you would drive to survive a dinosaur attack? One of this year’s biggest anticipated blockbusters has a suggestion for you.

According to Jurassic World, the best way to escape from the claws of rampaging reptiles is to drive a Mercedes-Benz. Based on a new print ad, it can even stand up to the dreaded Indominus Rex!

Jurassic World Vehicles Include Mercedes GLE Coupe, G-Class, G63 AMG, Unimog, Sprinter

In preparation for June 12th release of Universal Pictures and Amblin Entertainment’s Jurassic World, luxury automaker Mercedes-Benz is pulling out all the stops in a co-promotional campaign—from television and online commercials to print ads and microsites.

The first commercial is a collection of slow-motion footage from the upcoming film that leads into a promotion for the GLE 450 AMG Coupé (driven by Bryce Dallas Howard’s character), as well as other models appearing in the film: the G63 AMG 6×6, Unimog (as a dino ambulance), G-Class, and various Sprinter models.

“The fleet of Mercedes-Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy—exactly what would exist in a modern international theme park,” stated producer Frank Marshall.

Jurassic World Mercedes Benz sponsorship promotion G63 AMG 6X6

The fleet of Mercedes vehicles is driven by the characters around the jungle of Isla Nublar, showing the off-road capabilities of the brand.

In case you didn’t remember, Mercedes-Benz has already established a partnership with the Jurassic franchise. “The Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster The Lost World: Jurassic Park. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupé,” stated Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities.”

You can see more behind-the-scenes material and keep up with the social media/marketing campaign at here.