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Kids Talk Safety in New Mitsubishi Ad Campaign

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Kids Talk Safety in the 2017 Mitsubishi Outlander

We all think safety is important, but somehow safety has a way of feeling even more important than usual when our kids are sitting in the back of the car.

That’s why Mitsubishi’s new “Kids Talk Safety” ad campaign for the 2017 Outlander puts kids in the spotlight—literally, as the kids are the ones presenting the popular SUV’s safety features, and no adults are to be found in any of the ads.

According to Mitsubishi’s press release, the goal is to “assist and educate buyers who turn to social media in the research stage before buying a car.”

Should you be one of those buyers, tuning into Mitsubishi Motors North America’s YouTube channel will bring up a list of 17 short videos, all of which feature one or more kids explaining a safety feature of the 2017 Mitsubishi Outlander. It’s adorable.

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The content centers on Blind Spot Warning, Forward Collision Mitigation, Multi-View Camera System, and Rear Cross Traffic Alert, all active safety technologies that help drivers avoid accidents before they happen. Two spots also talk about the third row of seating as well, because that’s always convenient when you’re hauling around a family.

On November 16 and 17 at the Los Angeles Auto Show, the same kids could be found at the Mitsubishi booth, explaining the technologies in simple terms that even fellow kids could understand.

“Safety technology in cars has become increasingly sophisticated and complex and an important part of decision making when buying a car. But we wondered how many people really understood what these systems do,” said Francine Harsini, senior director of marketing for Mitsubishi. “So we created our Kids Talk Safety social media campaign and used children with their active imaginations to help explain what each system does in simple easy-to-understand language, even though they might have difficulty pronouncing the name of the system.”

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Source: Mitsubishi, YouTube