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Lincoln Lands in Top 10 of J.D. Power 2019 U.S. APEAL Study

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2018 Lincoln Black Label Navigator L Destination (4)
Photo: Lincoln Motor Company

As was the case in the J.D. Power Initial Quality Study, Lincoln Motor Company came out the top American luxury brand in the J.D. Power 2019 U.S. APEAL Study. The study — which assesses automotive performance, execution, and layout — saw Lincoln tie for No. 6 overall with a 2019 APEAL Brand Index Ranking of 860 out of 1,000. This was above the luxury market average of 853 as well as the industry average of 823.

In addition, the Lincoln Navigator finished atop of the Large Premium SUV segment for the second year in a row, topping the Ranger Rover and the Cadillac Escalade. The Navigator was the first American-brand vehicle to earn the top score in the APEAL Study’s now-24-year history, and it maintained its strong standing in 2019 by finishing in the top three overall.

The Navigator continues to have a banner 2019, winning the 2019 Best Family Car Award from Edmunds, the 2019 Good Housekeeping Best Large Luxury SUV award, and the Edmunds Editors’ Choice Award for Best Luxury SUV.

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On the whole, the J.D. Power 2019 U.S. APEAL Study found that SUVs are gaining on cars in terms of overall satisfaction; average scores in the 10 vehicle categories used to measure vehicle quality improved, most notably in infotainment and visibility and safety; and the gap in satisfaction between luxury vehicles and mass market vehicles is shrinking.

“Every automaker is producing vehicles that consumers like, but some of them are doing it at a higher level than others,” said Dave Sargent, Vice President of Global Automotive at J.D. Power. “Satisfaction with new technology is improving, but infotainment remains an area where automakers can get better.

“Owners have higher satisfaction if their vehicle is equipped with safety features such as blind spot monitor, collision avoidance and lane departure warning,” Sargeant added. “This should serve as a positive sign for manufacturers, as these features are some of the early building blocks for fully automated vehicles.”

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