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‘Lincoln MKC: Engage Your Senses’ Tour Visits Boston

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Lincoln MKC: Engage Your Senses

Miguel Rosales, Peter Jones, and the Lincoln MKC

This past Thursday, the fourth stop on the “Lincoln MKC: Engage Your Senses” tour rolled through the Boston Museum of science, where a panel discussion considered the intersection of science and beauty in creating memorable products that stand the test of time.

The panelists—Lincoln’s advanced interior design manager Peter Jones and Rosales & Partners president and principal designer Miguel Rosales—compared their experiences in designing automobiles and bridges, respectively. The discussion was moderated by Audrey O’Hagan, founder of Audrey O’Hagan Architects LLC and former president of the Boston Society of Architects.

Related: More Pictures of the New MKX Concept

Lincoln MKC: Engage Your Senses

Lincoln’s advanced interior design manager Peter Jones with his creation

Some of the highlights of the discussion included Jones discussion how Lincoln’s understanding of beauty and science was integral in creating one of the new MKC’s most distinctive features: buttons in place of a traditional shift knob.

“The traditional gear shifter is a mechanical device that is simply out of place when creating a luxurious interior space for an all-new vehicle,” said Jones. “Successful engineering and design collaboration resulted in a great technical and aesthetic solution where the customer has gained storage that before was impossible.”

Rosales drew comparisons between the Zakim Bunker Hill Memorial Bridge and the MKC, seeing them as equals in their demonstration of how American designers and engineers can achieve the same level of sophistication as European design.

Related: Lincoln Motor Company Joins AIA for Panel Discussion About Architecture, Auto Design

Gallery: The Lincoln MKC: Engage Your Senses Tour Visits Boston

Lincoln MKC: Engage Your Senses

The “Lincoln MKC: Engage Your Senses” tour will wrap up this week in Chicago. To find out more about the tour, stay tuned to The News Wheel.