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Mitsubishi Appoints Mark Chaffin Chief Operating Officer, Jeff Holland Director of PR

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Mark Chaffin

Mark Chaffin

Mitsubishi this month made two key changes to its executive team, naming Mark Chaffin its new Chief Operating Officer and Jeff Holland its new Director of Public Relations for North America. Both appointments have already taken effect.

Chaffin succeeds Don Swearengen in the role of COO, in which he will oversee vehicle sales, dealer network, marketing, and public relation. Chaffin, a more than 10-year veteran with Mitsubishi Motors North America, will report directly to MMNA President and CEO Fred Diaz.

“Mark will be instrumental in this time of growth and change for Mitsubishi Motors,” said Diaz. “With nearly three decades of experience, I am confident he will help us achieve the business goals we have set for the organization.”

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Former Mitsubishi Motors NA COO Don Swearengen

Don Swearingen

Former MMNA COO Swearengen will remain on with the company as an advisor until his previously announced retirement takes effect on June 1st.

“Sixty has long been my retirement target, and I am walking away knowing Mitsubishi is in the midst of a brand and sales renaissance,” said Swearingen. “The new leadership team has a solid foundation to build upon. The next decade should hold many exciting milestones for Mitsubishi Motors.”

Jeff Holland

Jeff Holland

New Director of Public Relations for North America Jeff Holland is responsible for overseeing public relations strategies, both in terms of development and management and for strategies both internal and external. Holland’s auto industry experience includes previous stints with startups Bollinger Motors and Electra Meccanica Vehicles Corp., with whom he helped reveal new electric vehicles.

Holland was also a part of the public relations and social media team with American Suzuki Motors, contributed to vehicle and technology launches with General Motors, and worked in support of vehicle launches for Jaguar-Land Rover and Toyota Racing Development.

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