Mitsubishi Introduces New MiGEAR Merchandise Collection
On Aug. 27, Mitsubishi announced that it was introducing the new MiGEAR merchandise collection. The collection allows you to show your love for the brand by wearing apparel or carrying accessories that have the Mitsubishi three-diamond logo on them.
Vehicles You Can Count On: Mitsubishi ranks highly in J.D. Power Initial Quality Study
Items in the merchandise line
The MiGEAR merchandise collection has gear suited for both exploring the great outdoors and the city. Many items are co-branded with outdoor activewear labels, and two designs were created in collaboration with Dino Perez, a social practice artist in California. Perez helped develop graphic tees, which depict the Mitsubishi Outlander crossover traveling through nature.
Other graphic T-shirts and hats give a nod to the Mitsubishi motorsports heritage by featuring legacy vehicles that competed for the brand. One such legacy vehicle is the Lancer Evolution sedan, which earned four FIA World Rally Championship titles in a row and helped Mitsubishi win a record-breaking 12 Dakar Rally events.
In total, Mitsubishi is offering 60 items in its merchandise line, including shirts, hats, sweatshirts, outerwear, bags, water bottles, and additional accessories. These items celebrate the brand’s 40 years in the United States and are available for both men and women.
Scott Smith, vice president, aftersales, MMNA, said, “Our new MiGEAR collection is an extension of the brand, allowing fans to express their individuality and proudly proclaim their enthusiasm for Mitsubishi, whether they’re behind the wheel or not.”
Will the Lancer Evolution Make a Comeback? The potential fate of the sedan
If you’re interested in viewing the full MiGEAR collection or purchasing items, you can check out the available items on mymitsubishistore.com or head to your local Mitsubishi dealer.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.