Mitsubishi ‘Kids Talk Safety’ Campaign Named a WOMMY Award Finalist
Mitsubishi’s “Kids Talk Safety” campaign, launched at the end of last year, is sure getting a lot of attention. It won the 2017 Driving Engagement Award this February and now has been named by the Word of Mouth Marketing Association (WOMMA) as one of its three finalists for the 2017 WOMMY Awards.
The WOMMY Awards “celebrate the brands and agencies behind the year’s most remarkable word of mouth marketing and social media campaigns.” For a relatively small automotive company like Mitsubishi, which doesn’t have the big budget to drive massive ad campaigns like Ford or Toyota, word of mouth marketing is not just a viable strategy but an important one to get the message out about its cars and what they can do.
The “Kids Talk Safety” campaign grabbed the attention of parents and children around the world by showing kids using their imagination to describe some of the more advanced safety features found in the 2017 Mitsubishi Outlander, such as Forward Collision Mitigation, Rear Cross Traffic Alert, and the Multi-View Camera System.
The two other finalists positioned against Mitsubishi are Goodroom and the Singapore Tourism Board. All three were nominated for the “Introduction Award,” which recognizes the best word of mouth communication program to introduce a new product or service.
On April 26 at the The TimesCenter in New York, each company will be awarded either the gold, silver, or bronze WOMMY Award. Which one do you think should take the gold? Let us know in the comment section below!
Source: The WOMMA Summit