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Mitsubishi Named ‘Telematics OEM of the Year’ for Road Assist+ App

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Mitsubishi is Awarded at TU-Automotive Detroit for Road Assist+
Mitsubishi is awarded at TU-Automotive Detroit for Road Assist+
Photo: Mitsubishi Motors

At the most recent TU-Automotive Detroit, Mitsubishi Motors won the “Telematics OEM of the Year” award. Mitsubishi received this honor because of their impressive Road Assist+ smartphone application.

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TU-Automotive Detroit is the largest automotive technology exhibition and conference in the world. Here, the impressive award of “Telematics OEM of the Year” is given to an original equipment manufacturer that created an innovative technology within the industry.

Why Road Assist+ is being recognized

The Mitsubishi Road Assist+ app is designed to save you money by offering usage-based insurance. What makes this app so unique is that it’s hardware-free, so you don’t have to own a newer, more technologically advanced vehicle to take advantage of the app.

Bryan Arnett, senior manager, product planning, MMNA, explains how the app meets drivers’ needs by saying, “Today’s drivers increasingly expect intelligent services that link to their car to provide a convenient and connected driving experience. Mitsubishi Road Assist+ is a seamless way to offer that while providing cost-savings opportunities for consumers through participating UBI insurance carriers.”

The Road Assist+ app has a variety of features that are meant to make life easier for its users. The app comes with a GPS and 24-hour emergency roadside assistance. The app also has the ability to monitor your driving, which allows it to provide you feedback that is designed to make you a safer, better driver.

By looking at your driving in a geospatial context, the app can discover driving trends in a multitude of situations. This amazing app feature gives Mitsubishi an insight into how their consumers actually drive and how Mitsubishi can improve their vehicles in a way that best benefits their consumers.

How Does Roadside Assistance Work? Find out here

With all these in-app features, it’s no wonder Mistubishi took home the “Telematics OEM of the Year” award. For anyone interested in the app, you can download Road Assist+ for free from both the Google Play Store and the Apple App Store.