Mitsubishi Supports Nonprofit in Rebelle Rally
For the 2019 Rebelle Rally, Mitsubishi Motors is showing its support for the non-profit based entry, Team Record the Journey. This partnership is a part of the new Mitsubishi corporate social responsibility initiative.
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Details on the new Mitsubishi partnership
The Rebelle Rally is the United States’ first all-women’s off-road navigation rally raid. It covers 2,000 kilometers of land between Lake Tahoe and San Diego. In the event, entrants must navigate the remote terrain with only a compass and a map, and then a public awards ceremony will occur at the end.
Rachael Ridenour, a U.S. Army combat veteran, founded Record the Journey. She is joined by driver Karah Behrend, a seven-year U.S. Air Force veteran. Behrend is the Rebelle Rally’s very first disabled athlete competing in the event.
Ridenour and Behrend are driving in the 2018 Mitsubishi Eclipse Cross, which has added hand-controls. After the Rebelle Rally is complete, the Eclipse Cross will be used as a support vehicle by Record the Journey.
Ridenour came up with Record the Journey after she struggled to transition from being in a combat zone to living in civil society. The charity is dedicated to helping military veterans and their families.
As part of the Mitsubishi corporate social responsibility initiative, “Small Batch – Big Impact,” Mitsubishi is participating in the “Community Utility Vehicle” program to help support local communities and nonprofits. The partnership with Record the Journey is the automaker’s first step in the initiative.
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You can keep up with Ridenour and Behrend’s journey in the 2019 Rebelle Rally by viewing updates on the Mitsubishi social media channels.
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