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New Mitsubishi TRITON World Debut Occurs in Thailand

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New Mitsubishi Triton World Debut

“Engineered Beyond Tough,” Mitsubishi TRITON/L200 as seen in Mitsubishi commercial.

The latest Mitsubishi truck is now on sale in Thailand. On November 17, the new Mitsubishi TRITON world debut took place in Bangkok, beginning the retailing of the one-ton pickup truck.

Now 40 years in the making, the L200 model will make its way into other markets, including the Middle East, Europe, Africa and Latin America. The United States is not part of the current plan, but our fingers are crossed. If it is going to be sold in 150 countries around the world, what’s one more, right?

Did You Know: Mitsubishi Named One of the Best Employers by Forbes

Mitsubishi Motors CEO Osamu Masuko believes the truck to be a key to the auto manufacturer’s future.

“Its success will accelerate the momentum of the company’s sustainable growth. The new model brings enhancements to the durability, reliability and comfort developed over the 40 years since the introduction of the series. I am fully confident the New TRITON/L200 will meet the diverse needs and wishes of our customers around the world,” Masuko said.

Labeled “Engineered Beyond Tough” for its firm redesigned body, the TRITON includes the new-generation “Dynamic Shield” design on its front fascia with high lines on the hood and burly-sized lamps.

New body curves with deep contrasting lines sculpt the sides of the pickup, and extended wheel flares and sharp accents emphasize the strength and character Mitsubishi is heralding about the truck.

The TRITON features improved off-road performance with two four-wheel drive systems –Super-Select 4WD and Easy-Select 4WD. Both systems feature a handy Off-road Mode for Gravel, Mud/Snow, Sand and Rock.

Learn More: About the 2018 Mitsubishi Model Lineup

Like other Mitsubishi vehicles, the new TRITON prioritizes safety in its long list of features. This technology includes Forward Collision Mitigation, Blind Spot Warning, Rear Cross Traffic Alert and Ultrasonic Misacceleration Mitigation System.

Mitsubishi hopes to sell 180,000 of the new TRITON in its current sales year.

Source: Mitsubishi Motors