Regina King Stars in the New Cadillac “Make Your Way” Campaign
Cadillac and Academy Award-winning actress Regina King have teamed up to introduce the automaker’s latest ad campaign, entitled “Make Your Way.” The new ad series debuted on Feb. 4 during the broadcast of the Oscars.
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The road to success
Photo: Cadillac
Seeing ties between Cadillac’s brand and her personal philosophies, King lent her voice and talent to the “Make Your Way” campaign. In the first ad, she recounts her storied career, successes, and work ethic.
“Cadillac has always represented success…there’s a swagger, a sexiness, to the vehicles. There’s also a realness and a sense of ambition that I identify with. Through sheer perseverance, I’ve found my way through doors some never thought possible,” King said. “There’s a real connection for me with Cadillac, and that is why I wanted to get involved.”
If you want to hear King in her own words, take a look at the video below.
“Making Your Way” to victory
The automaker produced two other minute-long ads, which also premiered during the Oscars. They’re entitled “No Barriers” and “Finish Line,” and they both showcase the willpower and tenacity it takes to succeed. Have a look below:
According to Melissa Grady, the Cadillac chief marketing officer, “Cadillac is inspired by those who have a passion for what’s next. They make their way by going through obstacles, not around them.” Although perhaps not as literally as in the “No Barriers” commercial, one should add.
Grady further comments, “Such unwavering self-determination pushes them to succeed and inspires others to do the same. That’s the heart of ‘Make Your Way’ and the soul of Cadillac.”
A history with the Oscars
The Oscars are all about celebrating hard work, creativity, and success, so it’s only natural that Cadillac and the Academy Awards have a long-standing partnership. For the past seven years, the ceremony has been Cadillac’s premier spot to launch new campaigns and introduce new vehicles. Last year, the automaker unveiled its “Rise Above” campaign, featuring music by Childish Gambino.
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Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.