Honda is making a concerted effort to celebrate its legacy lately, beginning with its “Kokoro” video series and continuing with today’s launch of a documentary series about the restoration of the very first Honda N600 in the United States. The new online series, entitled “Serial One” (presumably to cash in on the popularity of that…
The new 2019 Honda CR-V has arrived in dealerships as it strives to continue its run as one of the highest-selling utility vehicles in the United States. Pricing will start at an MSRP of $24,350 for the base LX trim, excluding a $995 destination and handling charge, which gets bumped up to $25,750 for the…
Photo: Artes Max Honda believes its latest Formula One engine will be able to make it through seven grands prix races, representing a major step forward in the manufacturer’s ability to challenge for the title. Honda introduced its second-spec engine at the fourth round of season in Azerbaijan, which increased horsepower by about 20 while…
This year, Honda is using its Super Bowl commercial to honor the 20th anniversary of its bestselling CR-V. And to celebrate two decades of the popular SUV, the automaker has created a clever ad that spotlights some of the world’s biggest stars, as they looked before they were stars. Here’s the one-minute ad, titled “Yearbooks,”…
The 2016 Honda Civic sedan Edmunds.com and Parents magazine have once again joined forces to create a 10 Best Family Cars list for 2016, which honors family-friendly vehicles that excel in the areas of safety, convenience features, performance, design and value. Honda made two appearances on this year’s list, thanks to the completely redesigned 2016…
Photo: ©Honda The 2018 Honda Pilot is now officially on sale at dealerships around the country with a starting MSRP of $30,900 (not counting the $975 destination and handling charge), representing only a $155 price increase over the 2017 model. At the very top of the line, a fully-loaded Pilot will cost you $47,470. For…
Photo: Honda Daniil Kvyat believes the upcoming 2019 Canadian GP will be a “good test” to judge how far Honda has come with its Formula One engine. While Honda is undoubtedly having its best year yet since its return to F1 in 2015, it’s still been difficult to gauge where it stacks up with regards…
What does a hipster coffee shop owner in Chicago have in common with an accomplished ballet dancer in Austin? Why, impeccable taste in compact cars, of course (and, Honda presumably hopes, the ability to appeal to millennial shoppers). The Japanese automaker is promoting its redesigned, tenth-generation 2016 Honda Civic with two new videos that showcase…
Honda is in talks with Waymo regarding autonomous technology If you haven’t been paying attention, you may not know that Google (along with parent company Alphabet) has been working on autonomous vehicle technology since 2009. While it’s been a long process for the company, they’ve finally reached a breakthrough and have introduced Waymo, a self-driving…
In light of the recent news that the 2016 Honda Civic Sedan has won the North American Car of the Year award and received the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick+ rating, Honda has announced the release of four new videos which show the benefits of Honda Sensing technologies available on every…
Honda Robotics engineers Hideaki Takahashi (left) and Kenton Williams (right) Honda has released another installment of its 12-part “What Makes a Honda is Who Makes a Honda” video series, which highlight the various personalities behind the company, from aerospace engineers to customer service managers. This time, instead of profiling just one person, Honda has chosen…
The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive have teamed up to create the Diversity Volume Leadership Awards, which took place at this year’s North American International Auto Show in Detroit. And in the first-ever installment of the new diversity awards, Honda was well-represented, being honored with four awards at the event….
Photo: Honda When the 2020 Formula One championship finally got underway at the Austrian Grand Prix, Honda had already brought an engine upgrade. Rival engine manufacturers Ferrari, Mercedes, and Renault had all spent the preceding weeks in FIA-enforced shutdowns, so how was Honda able to get away with it? Ferrari team principal Mattia Binotto openly…
At the 2016 Washington DC Auto Show, Honda took time to announce preliminary pricing details for the Clarity Fuel Cell, which was unveiled two months ago in LA. The automaker confirmed that the new 5-passenger, hydrogen-powered automobile will begin retail leasing to customers in select California markets before the end of 2016, and the Clarity…
Anyone who follows the world of automotive advertising knows two things: 1. Chevy’s “Real People, Not Actors” commercials are a damned dirty lie, and 2. Honda has the best ads in the business. Recent ads for the Civic, like the urban-themed “Jackets” and the computer-animated “The Dreamer,” fall into the good-but-not-great category. At the next tier,…
Ludacris poses next to his Legend and the Galpin Auto Sports 2016 Acura ILX Rapper, actor, and Acura aficionado Ludacris may have loyal supporters in a variety of different area codes, but there’s nowhere that he’s more beloved than his hometown of Atlanta. So he can probably expect a warm welcome when he performs in…
Red Bull driver Max Verstappen earned 11 podium finishes for Honda in 2020 Photo: Honda Honda will withdraw from Formula 1 after the upcoming 2021 season, but it doesn’t intend to go out with a whisper. Technical director Toyoharu Tanabe says that Honda, which provides engines for both the Red Bull Racing and AlphaTauri teams,…
Today Honda R&D Asia Pacific (HRAP) held the opening for its Honda R&D Asia Pacific Prachinburi Proving Ground at Rojana Industrial Park, Prachinburi province. The new Honda R&D Asia Pacific Prachinburi Proving Ground is composed of eight test courses built to simulate various road conditions and terrains, which cumulatively total eight kilometers in length. Honda…
A computer aided engineering simulation of cooling airflow to a brake system At the new Simulation Innovation and Modeling Center in Columbus, Ohio, vehicle testing can happen virtually, with the click of a button. Though the union representing crash test dummies may malign the SIMCenter, computer-aided simulation has the potential to improve manufacturing processes and…
‘Tis the season of giving, and companies around the world are spreading holiday cheer among those less fortunate. Honda is no exception, and has created what it calls the “Ultimate Get Well Card” for patients at the Children’s Hospital of Orange County (CHOC) in California using a mixture of technology and crowdsourcing. Winter Ready: Get…
The two-motor hybrid powertrain that underpins the Honda Accord Hybrid has been named to the 2019 Wards 10 Best Engines list. WardsAuto called the Accord Hybrid “one very smooth operator.” The family-friendly sedan is certainly not like most other hybrids, and certainly not just a regular Accord into which a hybrid powertrain has been haphazardly…
Honda VP John Mendel announces the Clarity Series (right) and the 2017 Honda Accord Hybrid (left) Today Honda announced two big changes coming to its green car lineup, starting with the addition of electric and Plug-in Hybrid versions of the Clarity, and continuing with the upcoming launch of the 2017 Accord Hybrid. Set to launch…
The 2016 Honda Civic concept that debuted in New York last week Last week, we (joyously) reported the news that America was finally getting a freaking Honda Civic Type R. Well, that news is still true, but it now comes with a slight addendum: America is finally getting a freaking Honda Civic Type R…in a…
Subaru was named Most Trusted Brand in America and Best Performance Brand in the 2015 Brand Image Awards Pictured: Subaru XV Crosstrek Either Honda has gone Benedict Arnold on its customers, or people just really trust Subaru. (Here’s a clue: it’s probably the latter.) Honda has long been regarded as the most trusted brand here…
The Prairie View A&M team accept their trophy from Honda executives March Madness may be still going on, but March’s other collegiate competition has already wrapped up, with Prairie View A&M University winning the 2015 Honda Campus All-Star Challenge National Championship title. Prairie View’s winning team was comprised of team captain and senior Joseph M….
Photo: Honda Honda is once more extending the suspension of its automobile production, though this time by just a week. The automaker says production will now resume on May 8, nearly seven weeks after it first shut down. “As the unprecedented economic impact of the fast-changing COVID-19 pandemic continues, Honda continues to evaluate business conditions…
The 2016 Honda Africa Twin It’s back! Today Honda announced the return of the beloved Afrika Twin adventure motorcycle. You probably won’t use it to win a grueling rally, but the 2016 Honda Africa Twin can take you more places on two wheels, without all of that annoying pedaling. The all-new CRF1000L model of Africa…
Photo: Steve Hayes McLaren executive director Zak Brown says the Formula One team would be open to working with Honda again in the future should the opportunity arise, despite the poor results they had together throughout the last three years. Honda made a long-awaited return to the sport in 2015 but for various reasons had…
2019 Honda HR-V Sport Photo: Honda Honda light truck sales in America soared to record heights in 2019 as American Honda also reported an overall 0.2 percent increase in total sales for the year — a surprising if somewhat impressive gain considering the rest of the industry declined over the same period. Honda did report…
If you feel like the roads have had fewer cars and more trucks lately, you may be on to something. Though car sales were down, truck sales (including SUVs) were up across the industry, and one of the brands that benefited the most was Honda. With Honda division truck sales totaling 79,808, making an impressive…
Photo: Honda While competitors like Toyota struggle, America Honda has reported sales in March, with cars, trucks, and overall sales up 4 percent, 4.5 percent, and 4.3 percent, respectively. Honda cars, excluding the Acura division, were up 5.3 percent while trucks were up 2.9 percent, marking a new record for both categories as well as…
For the third year running, American Honda has set a new all-time annual sales record on sales of 1,641,429 Honda and Acura vehicles, marking a 0.2% increase over 2016. The numbers look even better without accounting for Acura. Honda Division reported sales of 1,486,827 units, up 0.7% for the year and setting its fourth consecutive…
Photo: Honda The 2020 Honda Civic Hatchback is now officially on sale at dealerships nationwide with a starting price of $21,650. It’s nearly the last of the Civic models to be updated for 2020, after the Civic Sedan and Civic Coupe were refreshed last year, and with just the Si to go. The car received…
Photo: Honda American Honda set a new November sales record for both total vehicles and truck, with delivers up 11.1 and 18.2 percent, respectively. Following mostly declining industry sales throughout the year, it’s a surprise to see such a positive upward tick, though Honda had been defying industry trends for the past few months. With…
Photo: ©Honda In the current automobile market, it’s always a time for manufacturers to celebrate when they can sell more cars than they did last year, which is just what American Honda pulled off in March. The brand set a new sales record for the month, with 142,392 vehicles sold to mark an overall 3.8%…
August proved to be a successful month for Honda in America, with overall sales up 1.3 percent. While passenger vehicle production was at a bit of a standstill due to supply constraints, the light truck segment absolutely crushed it at an increase of 18.9 percent. In this top-selling segment is the newly refreshed 2019 Pilot,…
Honda has announced that it will be partnering with the Smithsonian American Art Museum to present “The Artistic Journey of Yasuo Kuniyoshi,” an exhibit celebrating the career of the famed Japanese-American modernist painter. Honda is touting the exhibit as the first domestic, comprehensive overview of the artist’s work in over 65 years. Yasuo Kuniyoshi, Self-Portrait,…
In the automotive world, the past several months have been dominated by SUVs, crossovers, and pickup trucks. Everyone, it seems, is abandoning the sedan—or, in light of Honda’s latest sales report, everyone but Honda customers. Honda’s American division reported October sales of 114,655 vehicles, marking 1.2% increase compared to October 2016. If industry trends were…
Photo: ©Honda Honda has announced it will extend its production suspension at all automobile, engine, and transmission plants in the United States and Canada. The Honda plant shutdown was initially planned to take place from March 23 to March 30, with a return date of March 31. Honda has now extended the suspension by five…
Honda is supporting the Nepal Earthquake Relief Fund Photo: JD Hancock via CC On Saturday, April 25, 2015, the South Asian country of Nepal was devastated by a 7.8-magnitude earthquake. On Wednesday, Honda—which has a system of distributors and dealerships in Nepal—committed $168,000 in funds towards the relief and recovery effort. The Japanese automaker released…
The HondaJet Receives Provisional Type Certification from the Federal Aviation Administration Ten days after the HondaJet HF120 turbofan engine received FAA certification, the Honda Aircraft Company has announced today that the FAA has awarded the HondaJet a provisional type certification. “Provisional type certification for the HondaJet is a tremendous milestone for the program, and we…
FAA Manager Greg Benson (right) awards HAI President Masahiko Izumi with the FAA Production Certificate Honda announced today that the FAA has issued Honda Aero, Inc. (HAI) a PART 21 Production Certificate. Based in Burlington, North Carolina, HAE produces the GE Honda Aero Engines HF120 turbofan engine that is used to power the HondaJet. “This…
The HondaJet arrives in Mexico for the 2016 Aero Expo Today the Honda Aircraft Company announced that the Civil Aviation Safety Authority of Mexico, the Dirección General de Aeronáutica Civil (DGAC), has given the HondaJet type certification. The HondaJet is also scheduled to make its debut at the 2016 Aero Expo, Mexico’s premiere aviation trade show, held…
The 2016 Honda Civic sedan KBB.com has released its rankings of the “16 Best Family Cars of 2016,” and Honda is well-represented on the annual list, claiming six of the sixteen available spots. The 2016 Honda Civic, Accord, HR-V, CR-V, Pilot, and Odyssey were all recognized in their respective categories, making Honda the only automaker…
If Honda had an astrological sign, its horoscope would read “Today, you will receive an industry award; then tomorrow, another; and the day after, and after, and after…” 2018, it seems, is really proving to be Honda’s year. The most recent set of awards it has received now comes from Edmunds.com, which named the automaker’s…
“Tremble before your new god, humans!”—After conquering NYC, Honda ASIMO visits Dubai in his quest for global domination Honda ASIMO, the world’s most visible specter of the coming singularity—the moment when artificial intelligence software becomes self-aware and turns on its human masters in bloody conflict—is visiting Dubai this week for The Government Summit: “Shaping Future…
It’s all about the flash and sparkle during the holidays, whether it’s with holiday lights cued to music or some sparkly garland for the tree. Honda gets this and, to promote the Happy Honda Days campaign, has decided to partner with one person who is guaranteed to bring the pizzazz—multiple Grammy Award-winning singer/songwriter Michael Bolton….
The 2018 Honda Accord sedan is available at five trim levels for ultimate customization Finalists for the North American Car, Utility, and Truck of the Year awards (NACTOY) were announced in late November during the LA Auto Show media days. Among the finalists were two Honda vehicles—the Accord and the Odyssey. The Accord is up…
The 2015 Honda Accord EX-L V-6 Coupe, named a 2015 KBB Best Buy Not only did the Honda Accord, Civic, CR-V, and Odyssey all lead their segments last year, but the Accord and Civic proved to be the two most popular vehicles with California drivers in 2014. The Accord dethroned the reigning king of California,…
The Honda Heritage Center in Marysville, Ohio Suppliers like doing business with Honda Motor Company more than GM, Ford, or Fiat-Chrysler, reports Columbus Business First. Along with fellow Japanese automaker Toyota Motor Corporation, Honda finished at the top of an annual survey of suppliers by Michigan-based Planning Perspectives Inc. “One word can explain the difference…
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