Photo: Honda Dakar 2020 was a momentous event for both Ricky Brabec and Honda. In the motorcycle class, Ricky Brabec became the first person from North America to win any class in the Dakar Rally, and Honda won its first Dakar since 1989, finally ending KTM’s winning streak. Taking place in Saudi Arabia for the…
Wish you were here, Zayn Members of the English-Irish pop group One Direction are appearing in a new commercial for the 2016 Honda Civic, which the automaker is calling “light-hearted,” even though the ad’s conspicuous absence of former member Zayn Malik could more aptly be described as “heartbreaking” and “mournful.” Take a look: In the…
This article is sponsored by Honda New Zealand. Photo: JD Hancock via CC Even the most eco-conscious companies can be challenged by the delicate balance needed to create a quality product while preserving the environment. The manufacturing process itself is one of the largest CO2 contributors, regardless of what is being built. Businesses can benefit…
Photo: Honda Honda will present a new Augmented Driving Concept at 2020 CES, which aims to “reinvent” the steering wheel, if the dozens of clickbait articles about it are to be believed. But actually, it’s more of an evolution. As cars have changed, so have steering wheels — so why should it be any different…
Photo: Honda Talk to young gearheads at your local car meet and you’ll likely hear a lot of love for JDMs and, in particular, the Honda S2000, a car often glorified as one of the best roadsters ever made. It’s was in production for a decade and out of production for another one, and now,…
Photo: emperornie The idea that a team would believe it had no chance to win in any given motorsport seems almost ludicrous—after all, why else do they compete?—but in Formula One, which is often a technological arms race between manufacturers where those with the biggest budgets succeed, the sentiment is quite common. Toro Rosso, for…
Discovering the next generation of a car brand is extremely exciting, particularly if you’re a major car enthusiast. Honda is one of the most popular Japanese car brands to date, known for its reliability and, since the introduction of the Honda Civic, it’s been hugely popular with families too. Here, we’re taking a closer look…
A camouflage-wrapped example of the upcoming 2018 Accord The all-new 2018 Honda Accord won’t launch until later this year, but today Honda revealed that the tenth generation of the venerable midsize sedan will feature a lineup of three powerful and fuel-efficient powertrains. Two available high-torque, high-efficiency turbocharged powerplants will be offered on the 2018 Accord….
Photo: Honda Honda was named the top mainstream car brand for residual value according to ALG, a subsidiary of TrueCar that specializes in market analyses and depreciation forecasts. ALG says that after three years of ownership, you can expect your Honda to have retained the most value compared to any other non-premium brand, and ranked…
Dr. Helmut Marko Dr. Helmut Marko, Red Bull advisor and head of its young driver program, says that Honda is so far maintaining its promises to the Formula One team. Red Bull ended its increasingly shaky relationship with Renault in 2018, making the switch to Honda engines for the upcoming 2019 season after having had…
As arguably the most famous man to drive a Honda-powered IndyCar in recent times, it seems only fitting that Alexander Rossi would be the one to claim victory at the 2018 Honda Indy 200, marking his second win of the season. Rossi was never truly challenged during the 90-lap race around the Mid-Ohio Sports Car…
Today Honda announced the passing of DeWayne Jones, whose battle with cancer ended on Sunday, June 19, 2016. DeWayne is survived by his mother, Melinda, his two children, daughter Stephanie and son Jason, and his three siblings, Gary, Lois, and Melinda. Born in Montebello, California on September 15, 1950, Jones was a charter member of…
Honda and Red Bull have now held talks at two Grand Prix and are expected to come to a decision over whether the former will supply the latter with engines by the end of the month. Honda returned to Formula One in 2015 with McLaren, but the British outfit left them in favor of Renault…
The Honda Clarity Fuel Cell sedan is scheduled to be released in California later this year While the Civic Hatchback Prototype might have been the Honda vehicle that garnered the most attention at this year’s New York International Auto Show, the Japanese automaker also brought its new Clarity Fuel Cell sedan to the Big Apple….
Today Honda debuted six new music-themed commercials about the “love-at-first-sight feeling” feeling that car shoppers experience when they first encounter a new Accord, Civic, CR-V, Fit, or Odyssey. Designed to promote the automaker’s annual Summer Clearance Event, the “Now Is the Moment” ad campaign begins airing on television today. In each video, a car shopper’s…
The new MP4-29H/1X1 hitting the track at Silverstone Circuit, as seen in the “A New Era” video released by McLaren After twenty years of Mercedes-built engines, McLaren will be going back to Honda next year, with both of them hoping for a return to their past winning ways. To amp up the excitement and expectations,…
Central Ohio STEM students watch a Honda Robotics demo in Marysville Many parents of elementary school students can take pride in their child’s academic or extracurricular successes, but how many can claim that their offspring wrote an essay so good that it merited a special visit from an advanced humanoid robot? As far as we’re…
To say that McLaren Honda has been off to a difficult start to the 2017 Formula 1 season would be an understatement. During pre-season testing, a litany of engine issues prevented the team from completing even a moderate amount of laps. At the Australian Grand Prix, only one of the two McLaren cars made it…
A dude reps his cool ’16 Civic in the Honda ad “Jacket” KBB.com has released its list of the “10 Coolest Cars Under $18,000,” ranking a range of vehicles that are both affordable and relatively “hip.” Honda had more vehicles on the top ten list than any other automaker, scoring two major victories with the…
Honda is getting back to its roots with a new ad for the 2018 Odyssey minivan, in which the Japanese automaker embraces the Kaiju film genre. Fans of giant monster movies, myself included, have been enjoying a genre renaissance of sorts in the last few years. Beginning with Pacific Rim in 2013 and the American…
Back in 2013, Honda released its highly-anticipated third generation of the Honda Jazz–what we know in America as the Fit. What you may not realize is that at the same time, Honda used that opportunity to unveil its EXCITING H DESIGN!!! language, which was employed in the updated design of the subcompact city car. Since…
Honda Motor Company reported slightly down yet overall solid July 2017 sales results today. Last month, the automaker sold 150,980 Honda and Acura vehicles, representing a slight decrease of 1.2% versus July of 2016. The Honda Division accounted for 136,803 of those sales, marking a small 1.7% decrease. The brand’s steady sales results were driven…
A production HondaJet on display at the Henderson Executive Airport in Las Vegas Today the Honda Aircraft Company announced that the HondaJet will be making its first appearance in Hong Kong and Taipei in April. The promotional visits will immediately follow the Asian Business Aviation Conference and Exhibition, taking place in Shanghai, China, from April…
The newly unveiled 2017 Honda CR-V Honda has revealed the all-new, fifth-generation 2017 CR-V, which is slated to hit dealerships this winter. America’s best-selling SUV over the past 20 years, the newest edition of the CR-V has been completely redesigned and reengineered, and features the model’s first-ever turbocharged engine and several new features and technologies….
Honda Marine introduced a new concept engine at the 2017 Miami International Boat Show; one that took inspiration from products across Honda’s lineup—including its automotive, marine, and aeronautical divisions—to provide a glimpse into what the future of marine engines could look like. “The Honda Marine Design Concept Engine is a clear indicator that Honda is…
It’s too early to know for sure which teams will be in the Super Bowl, but we can already say for certain that the big game will feature the television debut of the completely redesigned and reengineered 2017 Honda CR-V. The automaker has announced that the all-new CR-V model will be featured in a commercial…
Brendon Hartley is likely the man who would be replaced in favor of a Japanese driver The Honda-powered Toro Rosso team in Formula One currently fields Pierre Gasly and Brendon Hartley, both of whom have longstanding links to Red Bull Racing, the team’s parent company. But Honda, who is currently in talks with Red Bull…
“I threw it ON THE GROUND!” Lately, Chevy has been hitting Ford hard over the F-150’s aluminum pickup truck bed, arguing that it’s demonstrably weaker than the Silverado’s own bed of high-strength steel (never mind that Chevy will eventually start incorporating lightweight aluminum into its own truck designs…). To prove the point, Chevy has created advertisements…
In order to celebrate the 2017 NHL All-Star Game in LA, official automotive sponsor Honda went and opened up a Stan Mikita Café next to the Staples Center. You know, like from the movie Wayne’s World! The “Stan Mikita’s All-Star Café Presented by Honda” appears to be a relatively faithful recreation of the fictional donut…
The latest episode of the continuing video series “What Makes a Honda is Who Makes a Honda” spotlights Kristina Kennedy, a senior engineer and quality project leader with Honda R&D Americas in Ohio. The video takes a look at Kennedy’s unique role at Honda R&D, and how being a successful female engineer enables her to…
If you listened to but did not view the video below, with its loud and melodramatic “BWAAAAAH” sounds, you would be forgiven for thinking you were hearing the trailer for the next Godzilla movie, or the next super-intense Superman movie, or the next mind-bending treatise on dead wives that Christopher Nolan has dreamed up. But…
Instead of focusing on several small improvements for McLaren, Honda will change its engine development strategy for the remainder of the 2017 Formula One season to involve just one big upgrade with only six races to go. Honda’s development plan had been aggressive so far this year in its attempts to mend the relationship with…
Honda has just opened Europe’s most advanced public charging station for plug-in vehicles at its R&D facility in Offenbach, Germany. Using state-of-the-art 940V technology, the station enables up to four vehicles to charge simultaneously with different types of connectors. The public charging station receives its power from renewable energy sources, including a photovoltaic carport canopy….
The 2018 Honda Odyssey and CR-V are continuing to pile on the awards. This time they were named the “Best Minivan” and the “Best Compact SUV,” respectively, in the U.S. News & World Report “Best Cars for Families” of 2018 awards. Even more impressive is that this is the eighth consecutive year that the Odyssey…
Honda has been racking up trophies this month, thanks to the many popular vehicles in its lineup. But the latest accolade is not for any one specific model, but for the sum whole of the automaker’s output, with Honda being named 2017 Best Value Brand by Kelley Blue Book. This marks the third consecutive year…
Honda FCEV Concept at 2014 NAIAS Honda’s display was, in a word, freaking spectacular. Okay, so that’s two words, but I stand by my statement. Immediately upon entering the Honda NAIAS realm, we were greeted by the FCEV Concept, which was unveiled at the 2013 LA Auto Show. The FCEV is the brand’s next-gen fuel…
Honda Accord Sedan History The Honda Accord nameplate has been in production since 1976 and has grown to be an iconic family sedan here in the U.S. despite its Japanese roots. The Accord has been among the best-selling vehicles in America since its creation, including a 15-year run from 1982-1997 where it was the best-selling…
Photo: Ben Sutherland Honda has revealed that Fernando Alonso will be able to reuse the Formula One engine that was in his McLaren when Max Verstappen and Kimi Räikkönen crashed into him at the Singapore Grand Prix. The crash had been an unfortunate one in the moment, as Alonso had made a quick and opportune…
Honda has taken a step towards making power grids more efficient with vehicle-to-grid (V2G) technology. Honda has taken a step towards making power grids more efficient with vehicle-to-grid (V2G) technology, which enables a company to monitor a power grid to determine if it needs additional power sources or power demands that are capable of absorbing…
If you think that Honda has picked up a lot of Kelley Blue Book awards this year, then you’re right! It’s not just your imagination—KBB has recognized Honda as the Most Awarded Brand of 2017, with more than two dozen brand and individual model awards this year. Honda picked up 28 awards for its various 2017…
Today Honda of Canada Manufacturing announced a $492 million investment in modernizing its Ontario manufacturing facilities and reducing its carbon footprint over the next three years. This newest commitment brings the total of Honda’s Canadian facilities investments to over $4.7 billion. The carbon reduction initiative is part of Honda’s global goals, and to achieve those aims,…
The new Honda HSS Series snow blowers Honda recently celebrated the “Year of Honda” with an eye-popping commercial that showcases the many innovative new Honda products launching in 2015, from the Civic Type R to the HondaJet. The vehicles are arranged in the shape of a rocket ship, and led by the Japanese automaker’s ASIMO…
The OMSE Honda Civic GRC Civic coupes will open this 2017 Red Bull Global Rallycross season When the 2017 Red Bull Global Rallycross season begins this Friday, the Honda Red Bull OMSE Civic Coupes will be sporting a brand new look, influenced by the award-winning Honda Civic design. Honda says that all Civics will sport…
On April Fool’s Day, car brands like to show that they have a sense of humor by putting out hoax press releases that publicize some gag announcement. But PR departments are not so committed to the bit that they’re going to work on a Saturday, so this year they’re making their April Fools’ Day jokes…
Because Red Bull has originally planned to make a decision about which engine to use in the 2019 season no later than the end of June, and not before the French Grand Prix, its announcement today came as a surprise. But Team Principal Christian Horner says that ultimately, based on purely engineering information, the decision…
The 101st running of the Indianapolis 500 was a big one for Honda, as veteran driver Takuma Sato led the Japanese manufacturer to victory, himself becoming the first Japanese racer to win the Indy 500. Sato bested three-time Indy winner Helio Castroneves as the two went head-to-head in a fierce duel over the final 11…
Honda is continuing to promote its all-new 2017 CR-V SUV, and today debuted an inspirational social media campaign aimed at the Hispanic demographic. The new campaign will run from March 2nd through the 31st on Honda’s social channels @HondaLatino Twitter and Instagram, as well as Facebook. Paying off of Honda’s belief in “The Power of Dreams,” the new CR-V…
The Honda Civic Tourer, one of three models that will be equipped with Honda Connect for 2015 At this week’s Paris Motor Show, Honda officially debuted its Honda Connect system, the industry’s first embedded Android-based in-car infotainment center. The all-new Honda Connect system is set to launch next year in Europe, and will be coming to…
Officials at the 1965 Indy 500 prepared to test ride a fleet of Honda motorcycles As the most successful carmaker ever in number of Indy 500 wins, starts, and laps completed, Honda is more excited than most for the upcoming 100th running of the “Greatest Spectacle in Racing,” which will be held on Sunday, May…
2018 Honda Clarity Plug-In Hybrid Honda filled out its Clarity lineup in New York today, debuting both the all-new Clarity Plug-in Hybrid and the Clarity Electric, which will soon join the already available Clarity Fuel Cell sedan on the automotive market. The automaker says that it is targeting US sales of 75,000 Clarity vehicles over…
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