Chevrolet's “Hidden Gems” Campaign to Make Millennials Want a Trax
Where’s this delightfully obscure venue? Oh, you don’t have a Trax, so you’ve probably never heard of it… We’ve all seen those millennialtastic ads for the 2015 Chevy Trax, which feature a pair of trendy twenty-somethings driving their small SUV from one adorkable location to the next. Well apparently, those urban ads were just a preamble…
