How Did Honda Bring F1 Engine Upgrades Despite Lockdown?

Photo: Honda When the 2020 Formula One championship finally got underway at the Austrian Grand Prix, Honda had already brought an engine upgrade. Rival engine manufacturers Ferrari, Mercedes, and Renault had all spent the preceding weeks in FIA-enforced shutdowns, so how was Honda able to get away with it? Ferrari team principal Mattia Binotto openly…

Honda Wins One Show Advertising Award for Stop-Motion Commercial “Paper”

Anyone who follows the world of automotive advertising knows two things: 1. Chevy’s “Real People, Not Actors” commercials are a damned dirty lie, and 2. Honda has the best ads in the business. Recent ads for the Civic, like the urban-themed “Jackets” and the computer-animated “The Dreamer,” fall into the good-but-not-great category. At the next tier,…

Prairie View A&M Wins 2015 Honda Campus All-Star Challenge

The Prairie View A&M team accept their trophy from Honda executives March Madness may be still going on, but March’s other collegiate competition has already wrapped up, with Prairie View A&M University winning the 2015 Honda Campus All-Star Challenge National Championship title. Prairie View’s winning team was comprised of team captain and senior Joseph M….

Honda Trucks Set Sales Record in May

If you feel like the roads have had fewer cars and more trucks lately, you may be on to something. Though car sales were down, truck sales (including SUVs) were up across the industry, and one of the brands that benefited the most was Honda. With Honda division truck sales totaling 79,808, making an impressive…

Redesigned Honda Civic Hatchback Starts at $21,650

Photo: Honda The 2020 Honda Civic Hatchback is now officially on sale at dealerships nationwide with a starting price of $21,650. It’s nearly the last of the Civic models to be updated for 2020, after the Civic Sedan and Civic Coupe were refreshed last year, and with just the Si to go. The car received…

Honda Reports Record November Sales

Photo: Honda American Honda set a new November sales record for both total vehicles and truck, with delivers up 11.1 and 18.2 percent, respectively. Following mostly declining industry sales throughout the year, it’s a surprise to see such a positive upward tick, though Honda had been defying industry trends for the past few months. With…

Honda Sponsoring Yasuo Kuniyoshi Exhibit at Smithsonian

Honda has announced that it will be partnering with the Smithsonian American Art Museum to present “The Artistic Journey of Yasuo Kuniyoshi,” an exhibit celebrating the career of the famed Japanese-American modernist painter. Honda is touting the exhibit as the first domestic, comprehensive overview of the artist’s work in over 65 years. Yasuo Kuniyoshi, Self-Portrait,…

Honda Civic and Accord Lead Industry in Sales to Millennials

The 2015 Honda Accord is what the kids are into these days Honda is winning the battle for the hearts and minds of Millennials—and they’re doing so without actually having to release that ridiculous, youth-oriented HR-V “Selfie Edition.” The Japanese automaker recently announced that over the past 11 years, the Accord and Civic have been…

2017 Honda Accord Hybrid Overview

After being away from Honda’s lineup in 2016, the Accord Hybrid sedan returns for the 2017 model year with more power, better highway efficiency, and even more standard safety features. While the standard Honda Accord is still produced in the state of Ohio, production for the hybrid version has moved to Japan, which will improve…