Toyota Reveals All-New RAV4 Prime and Mirai in LA
Photo: Toyota Toyota showed off the first-ever RAV4 Prime and the all-new, second-generation 2021 Toyota Mirai at the 2019 Los Angeles Auto Show, alongside its highly-anticipated Camry AWD model. All…

The Toyota Tacoma is an Instrument, Apparently
Since the dawn of time, people have used things that are not instruments as instruments. That’s probably how instruments were invented in the first place, but I digress. Joining the…

2020 Toyota RAV4 TRD Off-Road Ready to Bust Trails
Photo: Toyota The 2020 Toyota RAV4 has officially joined Toyota Canada’s lineup of 2020 models with a new TRD Off-Road model certified to bust trails. It joins a rugged and…

Toyota and Ford All Tied Up Ahead of Final Rally America Race
Photo: © Toyota The fight for the Rally America National Championship continues between Toyota and Ford, and it couldn’t get any closer than this. Ryan Millen and co-pilot Christina Fate…

Toyota Invests in US-Based Car-Sharing Company ‘Getaround’
Toyota’s headquarters in Torrance, California Being an automobile manufacturer is quickly becoming about more than just building cars. Most of the major brands have now realized that they aren’t just…

Dyno Tests Show Supra is More Powerful Than Toyota Says
Photo: Toyota Toyota says the BMW-developed, twin-turbocharged 3.0-liter inline six-cylinder in the new Supra sports car makes 335 horsepower and 365 lb-ft of torque, but dyno testing by Car and…

Toyota Executives Earn Women in Manufacturing STEP Awards
Millie Marshall, the president of Toyota’s West Virginia powertrain plant. Toyota executives Millie Marshall and Susan Elkington will both be awarded with the Women in Manufacturing STEP (Science, Technology, Engineering,…

Toyota Reiterates Concerns Over No-Deal Brexit
Toyota has once again added its voice to warnings about the impact a no-deal Brexit would have on the UK’s automotive industry, stating that it may have to discontinue building…

Mitsubishi Outlander PHEV Stars in New Mini Docuseries
The Outlander PHEV Photo: Mitsubishi Motors Mitsubishi has partnered with Emergent Media to create a new show called “Soul Pursuits.” This mini docuseries is following the year-long journey that filmmaker…

Toyota to Create New Artificial Intelligence Research Company
Dr. Gill Pratt will head up the new Toyota Research Institute (TRI) As technology improves, companies across the world are scrambling to be among the first to develop the new…

Is a Toyota GM Merger Possible? Marchionne Sure Thinks So.
Fiat Chrysler Automobiles opened on Wall Street earlier this week, marking the official Fiat Chrysler Group merger, spearheaded by Sergio Marchionne. The merger made the newly formed Fiat Chrysler Automobiles…

2016 Prius is for Nerds, Hippies and Weirdos According to Latest Toyota Ads
If you’re going to make fun of a certain group in a commercial, you usually want to insult the group most unlike the one you’re trying to appeal to, like…

2013 Toyota RAV4 Overview
2013 Toyota RAV4 overview The Toyota RAV4 has been completely redesigned for the 2013 model year. 2013 Toyota RAV4 Exterior The first major change you’ll notice about the 2013 Toyota…

Toyota Research Institute Launches First Self-Driving Test Vehicle
Remember how, a few years ago, automakers agreed 2020 would be the year we start to see fully autonomous self-driving cars available at the dealership? Thanks to the hard work…

Toyota Wants Its Cars to Follow You on Social Media
It’s hard not to be concerned about the growing loss of privacy in today’s digital age. It almost seems as though everyone’s life is on display on Facebook, Twitter, Instagram,…


