Will Cadillac XT4 Rollout Lure Millennial Buyers?
The eagerly anticipated 2019 Cadillac XT4 will start showing up at dealerships over the next few weeks. To coincide with the all-new luxury crossover’s arrival, Cadillac is planning television ads that appeal to potential customers — especially millennial women.
Crossovers are among the hottest-selling vehicles right now. Cadillac is hoping to make a splash in that segment with the XT4. To achieve hoped-for sales, the brand will have to attract younger buyers looking for a more luxurious ride — and lure them away from hipper, better-selling brands.
In an effort to attract this younger demographic, Cadillac has priced the XT4 at an entry-level $34,795. It’s also planning a $100 Ticketmaster gift card giveaway for people who take the XT4 out for a test drive.
Take a Closer Look: Photos of the all-new Cadillac XT4
One of Cadillac’s biggest pushes for millennial buyers will be its ad spots for the XT4. At a meeting last month, Cadillac dealers got a chance to see one of these ads. It’s slated to start airing and streaming later this month.
The ad, dealers told the Detroit Free Press, is quite a bit more “upbeat” and “vibrant” than your typical Cadillac spot. It shows three young but conventionally dressed women driving down the street in an XT4. Meanwhile, three outrageously dressed women skateboard down the sidewalk beside the XT4. Gradually, the women in the XT4 end up wearing the same wild styles as the skateboarders.
Will this more youthful tone work for Cadillac? We’ll know soon enough, because all eyes will be focused on the XT4’s sales performance over the next several months.
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News Source: Detroit Free Press
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