With every passing year, the shamelessly ratings-obsessed television news station depicted in the 1976 movie Network looks less and less like satire. Similarly, each new Millennial-pandering marketing campaign that the automotive industry churns out makes Honda’s April Fool’s Day HR-V “Selfie” Edition prank seem more and more plausible… Take #ChevyGoesEmoji, the bowtie brand’s latest attempt […]
On Friday night, Honda made a splash at the San Diego Comic-Con by unveiling the “Sonic Civic,” a 2016 Civic Touring sedan specially designed to celebrate the 25th anniversary of the classic Sega game “Sonic the Hedgehog.” Not to be outdone, last night Chevrolet debuted its own 2017 “Chevy Sanic,” a Chevy Sonic hatchback uniquely […]
In Chevrolet’s attempts to endear the new Trax small crossover to Millennials, the automaker launched a “Hidden Gems” marketing campaign earlier this year, which involved hiring “social media influencers” to highlight the “hidden gems” of urban centers like LA, New York, and Chicago. Well, as it turns out, “Hidden Gems” are actually the best spots […]
As the emojis foretold, last night the 2016 Chevy Cruze debuted at the Fillmore in Detroit, Michigan, becoming the fifth new Chevrolet model to premiere this year (joining the Malibu, Spark, Volt, and Camaro). Like the 2016 Camaro, the 2016 Cruze is significantly lighter than its preceding model—by 250 pounds, to be exact. It’s actually […]
Yesterday, Chevy put out a press release about the 2016 Chevy Cruze that was written entirely in emojis. It was stupid, but it was also paired with a series of videos starring Norm Macdonald, which made it a bit better. Anyway, today they’ve “decoded” the full PR, which can be read below. The main revelations: […]
Yesterday, Chevrolet released a #Millennialtastic press release for the upcoming 2016 Cruze that was—get this, youngsters—composed entirely of emojis! The whole thing seemed like a bit of desperate pandering, but it makes a little bit more sense in the context of this new series of videos (below) that Chevy posted to YouTube. In the first […]
Chevy has been courting the Millennial market hard—hiring a professional Instagrammer to cover the 2016 Volt’s debut; paying social media influencers to highlight cool, non-mainstream locations in urban centers; running commercials in which a young couple wearing Chuck Taylors and vintage clothing takes selfies while eating the “Best. Doughnut. Ever…” And now, the bowtie brand […]
