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2017 Subaru Outback Commercial Has Everything You’d Expect: Trains, Folk Music, a Dog, & Ruggedness

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2017 Subaru Outback commercial train riding dog woman

As Subaru is all about road trips, it’s not surprising that a commercial for the new 2017 Outback features an old-fashioned method of transportation: freight-hopping, a.k.a. hitching a ride on a passing train without admission. It was pretty common during the Great Depression among those displaced by financial woes who couldn’t afford paid transportation. But now it’s a pretty glorified gateway to adventure for the hip ‘n rugged.

It’s clear by now that Subaru has branded itself as the automaker for outdoorsy, folksy thirty-somethings who love dogs and nature. As if there were still any doubt about that target demographic, this recently-released ad hits all those points–with even more rugged appeal.

Don’t believe us? Check out this new 2017 Subaru Outback commercial.

VIDEO: Hitch a Ride on a Train… Or Drive the New Subaru Outback

Not only does this Subaru commercial hit all the brand’s trademark points–a dog, naturally pretty thirtysomethings, love of the outdoors, folk music (the song being “Land of Dreams” by Langhorne Slim), and a muted color palate–it focuses on the daydreams of a “free-spirited” young woman (learn about the actress here!) who sees the adventure she’s having in her husband’s Subaru as being comparable to a ride in a boxcar.

2017 Subaru Outback commercial boxcar train daydreaming womanAccording to Subaru, the “Boxcar” commercial is all about the long-standing American tradition of “hitting the open road in search of adventure” by riding the train. “This spot connects Subaru to the classic themes around the birth of American west and the associations of hopping a train for parts unknown,” explained Randy Hughes, executive creative director of Carmichael Lynch, which created the minute-long video.

So if you’d rather be a hitching a ride on a freight train than driving a car, you’ll probably enjoy riding in a Subaru. It’s the same feeling, but safer, pricier, and you won’t be mistaken for a hobo.

News Source: MediaPost

  • NT

    I know you need be a few fries short of a happy meal to buy a Subaru,
    but this commercial aimed at the brain-dead libtard millenniums is truly
    for those who don’t even have 2 brain cells to rub together. The story
    is a wistful girl longing to be a happy hobo riding the train with her
    dog and her boyfriend tucked away in the back. Wishing longingly that
    she was in the 1930’s depression, yes, as a train riding hobo. Never
    mind that thousands starved and froze to death, and the rail security
    workers would smash their skulls in, and still do. So stupid.

  • dentss

    Le Car ….

  • UnknownRider

    Hobos were depression era people who rode the rails seeking the dignity of work anywhere they could find it. They were not bums expecting a handout, though the distinction is largely lost today.

  • samnsara

    Of ALL the things I thought of when I saw this commercial..that girl equating the ride in her (HER?) hubbies car as the same as a ‘boxcar dream’ was not one of them.

    What I got was 1) she was day dreaming about being ON that train and not on some boring road trip in a car..or )2. She’s remembering when she WAS on that train with hubby(BF) and dog and when she saw the blue car drive by she thought to herself ‘That’s the life I want’…or 3) she saw a couple and their dog and wished she was them. But NEVER did I think she was equating riding in ‘her husbands’ car as a exciting road trip.

  • Munch Snyder

    A female who sees her “double” riding on the train is the powerful doppelganger myth. The woman in the Subaru is the one longing to change places. The husband plays the part of the patriarch in both scenes. He is the one driving the car, and he is the one standing over the woman on the train. The men are both in positions of unassailable authority.whereas the two women could get together in peace. It is the two women who know adventure and desire. even the husband isn’t sure where the “turn-off” is. Well, the turn-off is him, let’s face it.

  • rgrene

    Did this ad inspire the Pittsburgh female student train hopping death?