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2017 Subaru Outback Commercial Has Everything You’d Expect: Trains, Folk Music, a Dog, & Ruggedness

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2017 Subaru Outback commercial train riding dog woman

As Subaru is all about road trips, it’s not surprising that a commercial for the new 2017 Outback features an old-fashioned method of transportation: freight-hopping, a.k.a. hitching a ride on a passing train without admission. It was pretty common during the Great Depression among those displaced by financial woes who couldn’t afford paid transportation. But now it’s a pretty glorified gateway to adventure for the hip ‘n rugged.

It’s clear by now that Subaru has branded itself as the automaker for outdoorsy, folksy thirty-somethings who love dogs and nature. As if there were still any doubt about that target demographic, this recently-released ad hits all those points–with even more rugged appeal.

Don’t believe us? Check out this new 2017 Subaru Outback commercial.

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VIDEO: Hitch a Ride on a Train… Or Drive the New Subaru Outback

Not only does this Subaru commercial hit all the brand’s trademark points–a dog, naturally pretty thirtysomethings, love of the outdoors, folk music (the song being “Land of Dreams” by Langhorne Slim), and a muted color palate–it focuses on the daydreams of a “free-spirited” young woman (learn about the actress here!) who sees the adventure she’s having in her husband’s Subaru as being comparable to a ride in a boxcar.

2017 Subaru Outback commercial boxcar train daydreaming womanAccording to Subaru, the “Boxcar” commercial is all about the long-standing American tradition of “hitting the open road in search of adventure” by riding the train. “This spot connects Subaru to the classic themes around the birth of American west and the associations of hopping a train for parts unknown,” explained Randy Hughes, executive creative director of Carmichael Lynch, which created the minute-long video.

So if you’d rather be a hitching a ride on a freight train than driving a car, you’ll probably enjoy riding in a Subaru. It’s the same feeling, but safer, pricier, and you won’t be mistaken for a hobo.

Giving Back: See one of the many ways Subaru is giving back to benefit our children and their education

News Source: MediaPost

  • NT

    I know you need be a few fries short of a happy meal to buy a Subaru,
    but this commercial aimed at the brain-dead libtard millenniums is truly
    for those who don’t even have 2 brain cells to rub together. The story
    is a wistful girl longing to be a happy hobo riding the train with her
    dog and her boyfriend tucked away in the back. Wishing longingly that
    she was in the 1930’s depression, yes, as a train riding hobo. Never
    mind that thousands starved and froze to death, and the rail security
    workers would smash their skulls in, and still do. So stupid.