Ironically, this honor comes right after Jeep eliminated the Patriot from its lineup
Even though it has been a full week since Independence Day, patriotic spirits are still at a high point for the year. In fact, there has been a lot of focus and discussion on patriotism during the past few months.
Companies and organizations have taken full advantage of that patriotism in order to build brand identities that are based around the concept. For many businesses, the colors of red, white, and blue define every initiative and marketing campaign that they launch.
Every year, brand constant company Brand Keys conducts a survey of more than 5,000 consumers to determine which brands are considered to be the most American. For its 16th annual 50 Most Patriotic Brands in America study, Jeep once again took the top spot.
Certain moves by Harley-Davidson have moved the brand down the list of patriotic companies
Jeep was also named the most American brand by the survey during 2017, even though it is the only company on the list with a headquarters outside the United States. Jeep’s automotive rival Ford landed a top spot on the list as well, rising from fifth place in 2017 to fourth place in 2018.
Tesla took the 32nd-place spot on the list, down from its 26th-place ranking the previous year. However, Harley-Davidson fell even further in terms of where it ranked on the list, landing 37th place compared to its 13th-place finish a year prior.
Other companies considered to be the most “American” included entertainment organizations like Disney and beverage manufacturers like Coca-Cola. Listed below are the top 10 most patriotic brands in America, according to the 2018 survey:
A Legacy of Patriotism: Jeep Named Most American-Made, Most Patriotic Brand in US Market
2017 Rank: 24th
Headquarters: Bentonville, Arkansas
9. AT&T
Photo: Mike Mozart
2017 Rank: 21st
Headquarters: Dallas, Texas
Jeep Wrangler Named a Best Hardtop Convertible of 2018 by US News & World Report
8. Jack Daniels
Photo: cookbookman17
2017 Rank: 9th
Headquarters: Louisville, Kentucky
7. Twitter
2017 Rank: 7th
Headquarters: San Francisco, California
6. Hershey’s
[/wptab]
[wptab name=”6. Hershey’s”]
Photo: MissingHailstone
2017 Rank: 6th
Headquarters: Hershey, Pennsylvania
5. American Express
Photo: Dangis1982
2017 Rank: 25th
Headquarters: New York City, New York
4. Ford
2017 Rank: 5th
Headquarters: Dearborn, Michigan
3. Coca-Cola
2017 Rank: 4th
Headquarters: Atlanta, Georgia
2. Disney
2017 Rank: 3rd
Headquarters: Burbank, California
1. Jeep
2017 Rank: 1st
Headquarters: London, United Kingdom
Political Car Purchases: Do Our Political Parties Influence Which Cars We Drive?
Source: USA Today
Zachary Berry currently resides in the Dayton, Ohio area. However, he enjoys traveling from place to place, as he was born in Oklahoma City and has also lived in Albuquerque and Orlando (such is the life of a military brat). Zachary graduated from Ohio University with a major in Strategic Communication, which is fancy talk for advertising and public relations. Beginning his career at The News Wheel as a lowly intern, he was able to climb his way to the top, eventually claiming his place within the last cubicle on the left. Other jobs that Zachary has held include driving around a safari truck at Disney’s Animal Kingdom. When he’s not putting his nose to the grindstone, Zachary enjoys watching and critiquing movies and television. See more articles by Zachary.
