Every automaker follows common patterns and attributes when designing its vehicles so that each entry in its lineup possesses a shared, unifying theme. While some characteristics are more overt, like a uniform grille shape, others are more conceptual. Take, for instance, the Kia brand. While some automakers are set in their ways, sticking to the […]
As many automakers do, Lexus puts a lot of thought into its vehicles’ designs–not just their construction but in the actual meaning behind each line and curve. You might not realize it, but the very appearance of a vehicle says a lot about the brand, so it’s important that each car in a lineup gives a […]
If you were asked to describe what a Mitsubishi vehicle looked like or stood for, you’d probably give a very different answer than your neighbor would. This inconsistency in brand image is being mended with the automaker’s new design philosophy called Dynamic Shield. As the first step in Mitsubishi’s mission to re-brand itself, Dynamic Shield provides […]
The Mercedes-Benz Sensual Purity design philosophy may sound as though it was inspired by a bad erotica novel, but there’s a lot more to it than meets the eye—metaphorically speaking, that is, since eyes are literally what design languages speak to, after all. For automakers, it’s important to develop a unique yet consistent design that […]
Toyota’s “Vibrant Clarity” design philosophy debuted at the 2003 Frankfurt Motor Show on the CS&S Concept. It was meant to combine emotion (that’s the “vibrant” part of the name) and rationality (“clarity”), using simple yet stylish design that was simultaneously bold and inventive. If that sounds like a whole bunch of market speak, that’s probably […]
You have to admit, there are certain automotive brands whose lineups are undeniably more attractive. From the biggest to the smallest models, these brands deliver a consistent, appealing design language woven deftly throughout their lineups. Instead of only featuring one or two nice-looking vehicles alongside a dozen bland, functional running mates, some automakers still adhere […]
Many automakers tout their fancily-named, run-of-the-mill design philosophy as if it’s their biggest selling point. Some even use their design approach as a red herring to produce and sell good-looking vehicles that don’t perform well at all. What about BMW? Does the Bavarian automaker have a design philosophy that’s more than just a collection of […]
Hyundai will debut a second version of “Sculpture in Motion,” a kinetic art installation created with Reuben Margolin, at the 2015 Milan Design Week. Inspired by the brand’s Fluidic Sculpture language, the first version was an interactive light display at Milan in 2013. But what exactly is “Hyundai Fluidic Sculpture” and how does it impact […]
Our televisions, radios, and websites are filled with boisterous car advertisements to buy, buy, buy! Understandably, automotive vehicles are a product, and any business’s main intent is to sell its product. We as consumers are thus faced with an unceasing barrage of demands for our money. But, rarely does an automotive brand turn its advertisements from demanding […]
Mazda has come a long way since the Zoom Zoom era. It has been rapidly developing its line of SKYACTIV technology while at the same time redesigning the looks of its lineup according to its newer KODO: Soul of Motion design language and philosophy. That isn’t the only philosophy which Mazda aspires to fulfill, though. […]
The new Chevy Captiva hits Thailand later this year, and it’s already got a fair amount of momentum beneath it thanks to its win in the Most Exciting New Product category at the Bangkok International Motor Show. Momentum is an appropriate word given that Chevrolet got the inspiration for elements of the Captiva’s design from […]
Recognized as the Design of the Year by Automobile magazine, the revived BMW 8 Series coupe has no trouble turning heads. This large, powerful coupe stands out among industry-wide cutbacks on passenger cars. But even in a market dominated by SUVs, the BMW 8 Series makes a statement with both classic styling and new design […]
Kia Motors design ingenuity has earned two category wins — Design strategy and Environments — for its BEAT 360 brand experience space in Seoul. The International Design Excellence Awards distributed by the Industrial Design Association of America add to Kia Motors impressive run of global recognition for its innovative design. In total, Kia Motors has […]
Celebrating two of its latest endeavors, Mitsubishi took home two GOOD DESIGN awards from The Chicago Athenaeum for the Eclipse Cross and GT-PHEV Concept. The awards highlight the vehicles’ excellence in design and innovation. GOOD DESIGN was founded in 1950 by designers Edgar Kaufmann Jr., Ero Saarinen, Charles Eames, and Ray Eames. The GOOD DESIGN awards […]
While more and more brands have started skipping out on big Auto Shows, the Tokyo Motor Show holds a particularly warm place in Mazda’s heart. More Mazda: Connectivity updates are coming to the Mazda lineup So, as it did back in 2015 when it revealed the RX-VISION concept rotary sports car, Mazda is planning a […]
This month, news broke that Alfonso Albaisa, star designer at luxury brand Infiniti, would be stepping into the role of Head of Global Styling for the larger Nissan brand. When a car brand reshuffles its design department, industry experts begin to wonder what that might mean for the future of a brand’s look. After all, […]
To celebrate the launch of the new Camaro SS and addition of a new available package, GM South Korea is exhibiting its absurdly powerful muscle car at the 2016 Seoul Design Festival, which takes place from December 7th-11th at Coex in Samsung-dong, Seoul. Because, you see, the Camaro is a piece of art. “According to […]
You know what the world needs more of? Crossovers. If the NX and RX crossovers weren’t enough for Lexus’ lineup, another crossover is on its way to join the family–yet another model aimed at the ever-pursued “hip, wealthy, connected urban youth.” Carrying a signature Lexus moniker that follows the brand’s naming scheme, the Lexus UX […]
