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Introducing ‘Dodge Power Dollars’

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Dodge//SRT spot Dodge Power Dollars
“Dodge Power Dollars” spot
Photo: FCA

There’s never been a better time to get your hands on a Dodge vehicle. Dodge//SRT is launching the all-new “Dodge Power Dollars,” which can reward you for purchasing a Dodge vehicle with major horsepower.

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The Dodge Challenger, Charger, and Durango are all popular vehicles in their own rights. For the third year in a row, the Charger is set to be the leader of the U.S. large car segment in 2019. Plus, the Challenger had its highest sales in 2018, and the Durango is looking like it will have amazing sales in 2019.

Details on the sales promotion

Despite the clear success of the Dodge vehicles, Dodge//SRT is introducing the new national sales promotion, “Dodge Power Dollars.” The innovative promotion is effective for all trims of the 2019 Dodge Durango, Charger, and Challenger.

If you purchase any of the aforementioned models, the program will give you a $10 per horsepower cash allowance. In other words, Dodge//SRT will reward you for purchasing Dodge vehicles that have more powerful performances.

For the highest cash allowance and accordingly the most horsepower, you can purchase the Dodge Challenger SRT Hellcat Redeye. This powerhouse can achieve 797 horsepower, which means you can receive $7,970 in a cash allowance.

Other great options to choose from include the Dodge Challenger SRT Hellcat, which reaches 717 horsepower, and the Dodge Charger SRT Hellcat, which reaches 707 horsepower.

The promotion begins in the U.S. on August 1st of 2019. To get the word out, Dodge//SRT released a 30-second spot that will be shown on digital, TV, and Dodge social channels over the course of the week. You can check out the video below.

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If you’re looking for more power without putting too much of a dent in your wallet, “Dodge Power Dollars” could be quite beneficial to you. It will be interesting to see how the promotion affects sales of the Dodge Durango, Challenger, and Charger for the 2019 calendar year.