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Kelley Blue Book Honors Dodge with Brand Image Award

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2019 Dodge Challenger

For the first time, Dodge has taken home a Brand Image Award from the experts at Kelley Blue Book. As the Best Brand winner, Dodge bested the competition thanks to its modern take on the brand’s legendary standout styling.


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“Dodge may be a first-time winner in this category, but its vehicles’ designs were inspired by decades of muscle car legacy and attitude,” according to KBB. “Consider the muscular Challenger, a new take on the company’s classic 1970s model, which is offered in the same colors that were available back then.”

The 2019 Dodge Challenger is available at six stunning trim levels — SXT, GT, R/T, R/T Scat Pack, SRT Hellcat, and SRT Hellcat Redeye. It offers 15 exterior color options and five interior color options.

“All Challenger SRT Hellcat models feature a new fully functional, dual-snorkel hood that pays homage to the distinctive Dodge design themes from some of its most famous muscle cars, including the 1970 Dodge Dart Swinger and 1971 Dodge Demon,” reports FCA.

Red and silver and blue and carbon are the SRT Hellcat dual strip packages available. The SRT Hellcat and R/T Scat Pack trims feature a new longer and wider spoiler in satin black.

Cloth seats are standard for the cabin, but seating upgrades are possible with Alcantara and leather.


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Recently, the 2019 Challenger was also honored as the “Car of Texas,” “Performance Car of Texas,” and “Performance Coupe of Texas,” from the Texas Auto Writers Association.

News Source: Kelley Blue Book