Photo: Nissan
For the third year in a row, Nissan is flexing its fundraising muscles to help Habitat for Humanity’s annual fundraising campaign. Called “Home is the Key”, it pushes to raise awareness of skyrocketing housing costs and encourage donations to Habitat for Humanity’s projects.
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According to Habitat for Humanity, about 19 million households in the United States have to give up more than half of their paychecks to housing costs, such as rent and utilities. This heavy price tag makes many families give up essentials like healthcare and education to make ends meet. Not only does this place a burden on underserving families, but it also limits how much they can spend to support the rest of a local economy’s restaurants and stores.
For 2019, Nissan committed to donating $5 every time that users share the hashtag #HomeIsTheKey on social media sites, up to $250,000. This isn’t all that Nissan is doing to support Habitat for Humanity’s operations – the two groups have worked together since 2005. Nissan’s employees have donated more than 100,000 volunteer hours to building Habitat homes, and the company has contributed more than $16.9 million and 150 vehicles during the partnership.
Beyond just the company’s giving, Nissan’s “Calling All TITANs” campaign celebrated the heroes at Habitat for Humanity alongside other non-profit organizations, encouraging truck owners to volunteer and donate. It also donated its latest NTEA Work Truck Show concept car, called the Ultimate Work TITAN, to the local Habitat branch in Dallas, Texas.
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To contribute to the “Home is the Key” campaign, don’t forget to post on social media with the #HomeIsTheKey hashtag before the end of April.
Randy Moore is the Internet Manager at Cronic Nissan in Griffin, GA. Cronic Nissan has been serving the Griffin and surrounding Georgia cities since 1975. With an intense focus on customer service and satisfaction, Cronic Nissan is the true hometown Nissan Dealer.
