Nissan Serves Guilt-Free Ice Cream in the U.K.
One of the pure joys of childhood is hearing the music of an ice cream truck and running to find it, pockets full of your allowance. To celebrate Clean Air Day in the United Kingdom, Nissan rolled out the next generation of ice cream van with an all-electric model, the Nissan e-NV200 Ice Cream Van.
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According to Nissan, it took the internal combustion engine, or ICE (so punny) out of the traditional ice cream truck formula to make it friendlier for the Earth. In true Nissan form, this means that they built their special ice cream van prototype on an e-NV200 commercial vehicle. The automaker worked with Mackie’s of Scotland, a company that uses renewable energy to make sweet treats at its family-owned dairy farm, to fill the van’s freezers. Altogether, the concept illustrates a “sky to scoop” concept that makes the simple act of enjoying ice cream greener than ever.
“Ice cream is enjoyed the world over, but consumers are increasingly mindful of the environmental impact of how we produce such treats, and the ‘last mile’ of how they reach us,” said Kalyana Sivagnanam, managing director of Nissan Motor Ltd. In Great Britain. “This project is a perfect demonstration of Nissan’s Intelligent Mobility strategy, applying more than a decade of EV experience and progress in battery technology to create cleaner solutions for power on the go – in ways customers might not expect.”
We should clarify that this ice cream is guilt-free because of its eco-friendly production and transportation. It’s just as creamy and full of summery goodness (and fat) as a traditional cone. Ice cream calories from a cool van like this shouldn’t count, right?
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It’s fun for automakers to build cool concept cars to show off at car shows, but this special ice cream van went to work at summer hot spots around the United Kingdom. It used global addressing service What3Words to tell curious snackers where to find them, especially at places with no street address. For example, ///trendy.angel.define is on the Brighton & Hove seafront. Nissan claims it made the choice because parents don’t particularly like the jingle alerting their children to ice cream nearby. We think it’s because they wanted to show off to the smartphone crowd.
We’re very jealous of the U.K.’s Nissan e-NV200 Ice Cream Van. Maybe someday it can come to the United States and take an epic cross-country road trip.