Honda Surprises With 20 Percent Rise in Profits
Today, Honda surprised many by reporting a 20% increase in fiscal first quarter profits. Apparently, the costs of the Japanese automaker’s airbag recall were offset by the benefits of a cheap yen. Honda’s April-June net profit was 186 billion yen ($1.5 billion USD), representing a 155.6 billion yen year-over-year increase. Somewhat remarkable when you consider […]
2016 Honda Pilot Overview
The fully-redesigned 2016 Honda Pilot is now in dealerships, carrying with it a starting manufacturer’s suggested retail price of $29,995, not including the $880 destination charge. The newest model of the third-generation Pilot offers a lot of changes, including a new and improved powertrain and fresh safety and technology features. [wptab name=”What’s New”] What’s New […]
Honda Reminds Us That Everyone’s a Little Bit Racist
Last week, the federal government found that American Honda Financial Corporation had violated fair lending laws by routinely charging minority customers $150 to $250 more for loans than their white counterparts. As a result, the automaker will be sending $24 million in rebate checks to the thousands of black, Hispanic, Asian, and Pacific Islander borrowers who […]
Honda Earns Two AutoPacific 2015 Vehicle Satisfaction Awards
AutoPacific has released its annual 2015 Vehicle Satisfaction Awards, with Honda taking home two of the top prizes. The Japanese automaker’s 2015 Honda Fit and CR-V have been recognized as the most satisfying vehicles in the economy car and mid-size crossover SUV segments, respectively. AutoPacific is an automotive marketing and product-consulting firm, which based its […]
Honda Sedan Sales are Slumping, Crossovers are Cruising
Honda had a good month in June—or at least, half of the lineup did. Overall, 118,870 Honda vehicles were sold in June 2015, representing a minor 0.9% increase over June of last year. But a definite trend emerges if you look more closely at the numbers: 61,203 of those sales were cars, down a full […]
2015 Honda BR-V Crossover Concept to Debut in Indonesia
The Gaikindo Indonesian International Auto Show 2015, which will run from August 20th to 30th in Tangerang, Indonesia, will serve as the venue for the 2015 Honda BR-V’s debut. What’s a BR-V, you might ask? The “Bold Runabout Vehicle,” a three-row crossover concept that’s meant to preview a seven-seat vehicle that Honda plans to bring to […]
2016 Honda HR-V Overview
When it debuted at the LA Auto Show last year, the 2016 Honda HR-V represented the first entirely new Honda model in years. So what is there to know about the most recent edition to the Honda family? A lot… [wptab name=”What’s New”] What’s New for the 2016 Honda HR-V? Everything! The 2016 Honda HR-V is […]
Light Trucks and Sedans Drive Honda’s May Sales
After a 2.7% sales dip in April, Honda showed a little more improvement last month, despite still posting a small drop off in year-over-year totals. Today American Honda Motor Company reported May 2015 Honda sales of 137,551 vehicles, representing a marginal sales decrease of 0.3% in comparison to May of last year. As usual, much […]
Honda Chasing Fuel Efficiency World Record with 8,000 Mile Trek Across Europe
Honda plans to prove the hyper-efficiency of its 1.6-liter i-DTEC engine with the ultimate test: a 13,000 kilometer (8,000 mile) drive across all 24 contiguous European Union countries, with the goal of setting a new Guinness World Record title for fuel efficiency. Today the Japanese automaker announced that on Monday, June 1st, two members of […]
2015 Honda Civic Sedan Model Overview
What’s New for the 2015 Honda Civic Sedan? There isn’t much change between the 2014 and 2015 Honda Civic Sedan. Other than a relatively insignificant price increase, the 2015 model has a new SE trim level. The new trim includes Continuously Variable Transmission, Honda’s LaneWatch, smart keyless access, push button start, automatic climate control, touchscreen, […]
Honda Civic Type R Gets Hooked on a Feeling in New Ad
We’ve said it once, and we’ll say it again: if Honda ever decides it wants out of the automotive industry rat race, the company should consider trying its hand at filmmaking. From last year’s UNI-CUB OK Go music video, to the recent M.C. Escher-esque CR-V promo, this company knows how to make compelling (and frequently mind-bending) […]
Light Trucks and Cars Among Honda’s April 2015 Sales Successes
American Honda Motor Co. has revealed Honda’s April 2015 sales figures, with Honda and Acura vehicle sales totaling 130,068 units last month. The automaker’s Honda Division made up 115,194 of those vehicles, representing a 2.7% decrease for the month compared to April of 2014. Honda still had much to be happy about, though, particularly in […]
Honda and NBC Partner for “Saturday Night Line” Videos
If you’ve ever tried to get into a show in New York City without a ticket—be it a morning chat show, a Broadway matinee, or a late night television program—you know the burden of the standby line. You stand out in the cold, on the sidewalk, behind a metal barricade, waiting sometimes hours on end […]
Honda Civic and Accord Lead Industry in Sales to Millennials
Honda is winning the battle for the hearts and minds of Millennials—and they’re doing so without actually having to release that ridiculous, youth-oriented HR-V “Selfie Edition.” The Japanese automaker recently announced that over the past 11 years, the Accord and Civic have been the two best-selling cars with Americans under the age of 35. From […]
Honda Sales Down Overall, But Fit and Pilot See Gains
American Honda Motor Co. has reported March 2015 sales figures, with a total of 126,293 Honda and Acura automobiles sold last month. Honda vehicles accounted for 111,623 of those sales, representing a 5.2% decrease in comparison to March of last year. But it wasn’t all doom and gloom for Honda, as the brand enjoyed an […]
America is Finally Getting a Freaking Honda Civic Type R
This is Not a Drill
In what is either the best news of the week or the cruelest April Fool’s Day prank ever played, Honda announced today at the New York International Auto Show that yes, America is finally getting a Honda Civic Type R. For reals. Today, Honda unveiled a new super-sporty Civic concept in advance of the 10th […]
New Honda President and CEO Announced
Amid a series of recalls in Japan, Honda president and CEO Takanobu Ito took the first steps toward automotive seppuku when he accepted a voluntary pay cut for his transgressions back in October 2014. Now his long, ritualistic suicide is complete, as Honda announced today that Ito will be stepping down in April to be […]
Honda Accord and Civic Most Popular Models in California
Not only did the Honda Accord, Civic, CR-V, and Odyssey all lead their segments last year, but the Accord and Civic proved to be the two most popular vehicles with California drivers in 2014. The Accord dethroned the reigning king of California, the Toyota Prius, which had been the Golden State’s best-selling vehicle in 2012 […]