Toyota Patents Cloaking Device to Help You See Through Car Pillars
If the word “cloaking device” makes you think of Harry Potter’s invisibility cloak or the Romulans in Star Trek, your associations may soon be overridden by none other than Toyota, which has filed a patent application for a cloaking device…that would be used to make it easier for you to see out of your car. […]
Toyota Research Institute Invests $100 Million in Artificial Intelligence Venture
Toyota announced earlier this month the launch of a new venture capital subsidiary called Toyota AI Ventures, which has received an initial $100 million investment from the Toyota Research Institute (TRI) that was itself founded not so long ago in 2015. TRI is an initiative that focuses on researching and developing AI, autonomous car technology, […]
2018 Toyota Yaris Overview
The 2018 Toyota Yaris is an inexpensive three- or five-door subcompact hatchback that makes many compelling arguments when compared to its primary competition, such as the Honda Fit or Nissan Versa. Not only is it among the most stylish subcompacts available on the market, it also boasts a very low cost of ownership, strong resale […]
2018 Toyota Avalon Overview
The 2018 Toyota Avalon is a family-friendly, full-size sedan that comes with all of the perks you expect when buying a vehicle with a Toyota badge: class-leading safety, good resale value, and a golden reputation for reliability. Even though the backseat is more accommodating than most of its rivals and its performance is not half […]
Toyota Reports Sales Up 2.1% in June
Toyota Motor North America (TMNA) has reported June 2017 sales of 202,376 vehicles, marking a 2.1% increase compared to the same period last year on both a daily selling rate (DSR) and volume basis. Toyota division sales, excluding Lexus vehicles, were up 3.2%. Toyota also reported sales of 1,155,165 units for the first half of […]
Famous Fairy Tales Remixed in New Toyota Ad Campaign
Toyota has a fresh new car on the block—the 2018 Toyota C-HR—and thus needed a fresh new way to advertise it, which somehow led to them turning to old fairy tales for inspiration. The new ad campaign for the C-HR is called “A New Story Beings” and includes remixes of famous fairy tales such as […]
Toyota Light Trucks Continue to Set Records in May
It’s been the story of the year for Toyota Motor North America (TMNA) so far, and it’s not about to stop. While Toyota division reported sales of 192,847 units in May 2017, a marginal improvement of just 0.1% compared to May 2016 on a volume basis, the automaker continued to set new records with its […]
Toyota Scores 1-2 Finish at 6 Hours of Spa
It has been a good start to the 2017 World Endurance Championship (WEC) for Toyota. After taking victory at the season-opening 6 Hours of Silverstone last month, the #8 Toyota TS050 Hybrid followed it up with another win at the 6 Hours of Spa, this time with the #7 Toyota nipping closely at its heels […]
Toyota Sales Up a Little in April—SUV Sales Up a Lot
Toyota Motor North America (TMNA) reported April 2017 sales of just under 202,000 units, marking a decrease of 0.7% on a daily selling rate basis (DSR). Not accounting for its Lexus luxury arm, however, Toyota division sales were up 0.3% on a DSR basis. A deeper look into the numbers reveals a familiar trend in […]
5 Most Spectacular Concept Cars in Toyota History
The Toyota Motor Corporation was founded in 1937 and has since grown into one of the largest automobile manufacturers in the world. In 2012, the company became the first automaker to sell more than 10 million vehicles worldwide in a single year. In addition, Toyota is one of the leaders when it comes to producing […]
Toyota Reaches 10 Million European-Built Vehicles
Some milestones are worth celebrating: your college graduation, the first time you get a proper job, the birth of your child. But none of those compare to Toyota’s latest milestone, which is a whopping 10 million vehicles built in its factories around Europe. Toyota’s European manufacturing dates back to 1971, when the very first Toyota […]
Scion FR-S vs. Toyota 86: What’s Changing?
Back in February, Toyota made the announcement that its youth-oriented brand, Scion, would shut its doors for good this August, taking with it 13 years of wild and wacky vehicles. One of the vehicles that will live on in Toyota’s lineup, the Scion FR-S, is being renamed the Toyota 86, which is the name the […]
Scion’s Pure Process Plus to Become Toyota’s Express Process
It’s no secret anymore that Toyota has officially killed the Scion brand. Starting with the 2017 model year, four of Scion’s models (the FR-S, the iA, the iM, and the new C-HR) will be transitioning under the Toyota umbrella. But there is another element of the Scion brand making the jump to Toyota: Scion’s Pure […]
New Toyota TS050 Hybrid Race Car Coming to WEC Competition
Those who are familiar with the World Endurance Championship (WEC) know that these races are no piece of cake. While the majority of WEC races last for six hours, the 24 Hours of Le Mans is exceptionally difficult for competitors, often referred to as the “Grand Prix of Endurance and Efficiency.” This year, Toyota GAZOO […]
Toyota Renames Three Scion Models Ahead of NY Auto Show
With Scion’s demise fast approaching, parent automaker Toyota is announcing some new changes to those Scion models moving over to its lineup. These three models, the Scion FR-S, Scion iM, and Scion iA will be renamed the Toyota 86, Toyota Corolla iM, and Toyota Yaris iA. Of these models, at least one (Toyota 86) will […]
Toyota February Sales Up Thanks to New RAV4
Last month was quite an eventful one for Toyota. In February, the Japanese automaker announced the shuttering of its youth-oriented brand, Scion; wowed attendees at the Chicago Auto Show with the debut of the new Tacoma TRD Pro pickup truck; and beat out the competition to win the Daytona 500 thanks to NASCAR driver Denny […]
Toyota RAV4 Hybrid Sapphire Design Study on Display in Geneva
This year’s Geneva Motor Show marked a number of big European debuts for Toyota. Most notable was the global debut of the Toyota C-HR production model, which was slated to be a Scion model before the youthful brand was axed. Toyota also brought the new Hilux along for its European debut, along with the Proace […]
[PHOTOS] New Toyota Proace Verso Debuts at Geneva Motor Show
![[PHOTOS] New Toyota Proace Verso Debuts at Geneva Motor Show](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2016%2F03%2F2016-Toyota-Proace-Verso-Geneva-Motor-Show-7.jpg&q=90&w=760&h=400&zc=1 "[PHOTOS] New Toyota Proace Verso Debuts at Geneva Motor Show")
Toyota is having a busy time over in Geneva right now. The automaker revealed three new models at the European auto show—two of which were world debuts. Visitors to Toyota’s display at the Geneva Motor Show will be able to see the new Hilux pickup truck, the production version of the C-HR concept crossover, and […]