Mazda Most Improved in 2014 APEAL Study
According to J.D. Power’s 2014 Automotive Performance, Execution, and Layout (APEAL) Study, Mazda is the most improved non-premium brand, climbing from 16th to 9th place out of all global automakers. Mazda’s 790 score puts the brand ahead of the average nameplate index ranking for non-premium automobiles (785 average) and just behind the total industry average […]
Scion Sponsors SDCC Bash Thrown by Kirk Hammett
If you’re a fan of heavy metal, then you probably best know Kirk Hammett as the blisteringly fast guitarist for Metallica, arguably one of the biggest bands in the world. If you’re a fan of hilariously awkward moments in documentaries about rich musicians allowing their otherworldly egos to tear apart at the seams their decades-long […]
Nissan and LULAC Combine Efforts to Encourage Hispanic Teens
Nissan and LULAC—the League of United Latin American Citizens—are striving to put Latino students in positions that will enable them to pursue careers in the science, technology, engineering, and mathematics (STEM) fields. To help, Nissan has donated $180,000 to LULAC’s National Education Service Centers, $40,000 of which goes to the LULAC National Scholarship Fund. “Nissan […]
BMW Smart Charging App Could Help You Save $400 Per Year
BMW is launching a new Smart Charging App that could help BMW i customers save as much as $400 every year on their electric bills. It integrates directly into the existing BMW i Remote App available to all Android and iOS device users, making BMW the first automotive manufacturer to offer this kind of automated […]
Winners of Ford’s 2013 World Excellence Awards Announced
At the 2013 World Excellence Awards held last week, Ford honored its top global suppliers for their efforts in helping the automaker achieve the ultimate in quality, cost, and delivery performance. Overall, 51 awards were presented to suppliers for everything from performance, innovation, reliability, and service. “Congratulations to all of our supplier partners who have […]
Giving Back: Toyota Awards Students with Scholarship Funds
Paying for college can be a nightmare, especially when tuition seems to rise on an annual basis. These days, it’s not uncommon for students to leave school with tens of thousands of dollars worth of school loans—and many face much higher debt upon graduation. Faced with the overwhelming reality that it’ll take decades to pay […]
Ford Fashion: Plans for Mustang Apparel Collection Revealed
In conjunction with the Mustang’s 50th birthday, Ford has enlisted the help of five world-renowned designers to create a one-of-a-kind Mustang apparel collection. Related: 2015 Ford Mustang Specs and Details The fashion innovators will include Anna Sui, Rogan, Paula Cademartori, CO|TE, and Pamela Love, and will help to celebrate the iconic car through […]
Datsun Debuts in Russia with Datsun on-DO
Nissan recently resurrected the Datsun brand and has now, for the first time, launched it in the Russian auto market with the debut of the Datsun on-DO. The Russian arrival of the Datsun brand marks the 100 year anniversary of the first DAT car that was created in Japan, where current Datsun models will continue […]
Buick Sponsors Official 2014 NCAA Tournament Bracket
Something has changed in the air. Can you smell it? Okay, depending where you are right now, and provided the fact that it’s currently St. Patrick’s Day, it’s entirely plausible that what you’re smelling is somebody’s upchuck. But that’s not the thing to which we refer: no, we’re talking about…the madness. March Madness, to be […]
50th Anniversary Inspires Ford Mustang Nail Polish
Ford has a big celebration to look forward to this year as the Mustang is about to become a member of an incredibly exclusive club – vehicles that have been in production for over 50 years. As part of the anniversary celebration, Ford has partnered with OPI to create a line of limited edition nail […]
Lincoln and AIA Compare Cars and Buildings in MCAD Panel
A recent panel discussion at the Miami Center for Architecture and Design focused upon the similarities between contemporary luxury automotive design and the architecture necessary to construct high-end buildings. Both mediums require the integration of proportion, volume, form, and space among other features, so there are more shared aspects than one might initially suspect at […]
Kia and L.A. Clippers Give Away ‘Griffin Force’ Capes at Heat Game
We were a little skeptical of Kia’s new “Griffin Force” ad campaign for the all-new 2014 Optima, but so far, the awkward and comedic stylings of both Blake Griffin and Jack McBrayer have been a hit. Below you’ll find one of our favorites. The two set out to fight the automotive crime of not choosing […]
New Equinox Ad Displays the Comical Risks of Chevy Siri Integration
Voice recognition software is all the rage in the automotive industry, and rather than creating their own tech from scratch, Chevrolet partnered with a proven interface that has been a favorite of iPhone users for years. The Siri system in Chevy vehicles allows drivers to access just about anything just by asking for it aloud, […]
Toyota Car of the Future, the Fuel Cell Vehicle, Debuts at 2014 CES
This year’s International Consumer Electronics Show (CES) in Las Vegas got off to a roaring start on Monday when the “Toyota Car of the Future,” the much-anticipated Fuel Cell Vehicle (FCV) concept, made its North American debut. Senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc. Bob Carter began the proceedings […]
Nissan Scores Perfect in 2014 CEI Thanks to GSAN Affinity Group
The Human Rights Campaign (HRC) has announced the results of its annual Corporate Equality Index (CEI), which measures a company’s emphasis on diversity and equivalence between its heterosexual and lesbian, gay, bisexual, and transgender (LGBT) employees. Among the fastest risers in the Index is Nissan, whose 70 percentage point increase from its score of two […]
Happy Honda Days Campaign Goes Big with Michael Bolton
It’s all about the flash and sparkle during the holidays, whether it’s with holiday lights cued to music or some sparkly garland for the tree. Honda gets this and, to promote the Happy Honda Days campaign, has decided to partner with one person who is guaranteed to bring the pizzazz—multiple Grammy Award-winning singer/songwriter Michael Bolton. […]
Going Global: Kelley Blue Book in China to Boost Used Car Market
Everyone needs a change of scenery from time to time—Kelley Blue Book just happened to go a bit farther than others might. The well-known U.S.-based auto researcher has partnered with Bitauto Holdings Ltd., a Chinese online automotive-marketing company, to bring consumers used-car pricing data to China, a service long-desired by car buyers in the world’s […]
2014 Cadillac Saks Fifth Avenue ELR: A Study in Opulence
With a price tag of $75,995, the 2014 Cadillac ELR coupe might already qualify to most as something of an expensive car, despite the fact that it is the luxury brand’s first electric vehicle ever. Definitely a vehicle for those with something of an “automotive sweet tooth,” Cadillac has partnered with Saks Fifth Avenue, a […]