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Ram Honors U.S. Armed Forces With ‘Built to Serve Edition’ Trucks

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"Built to Serve Edition" Ram truck
“Built to Serve Edition” Ram truck
Photo: FCA

Ram Truck is releasing “Built to Serve Edition” trucks to honor each of the five service branches of the United States Armed Forces. With the Built to Serve initiative, Ram is also shining a light on Ram Nation, which recognizes individuals who serve our county.

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The designs of the new truck editions

The “Built to Serve Edition” Ram Trucks will be offered in two exterior paint colors per service branch. The available colors are Bright White and Spitfire, Flame Red and Tank, Billet Silver and Anvil, Patriot Blue and Ceramic Gray, and Diamond Black and Gator.

Each truck features Built to Serve decal and a United States flag. There are also bold 20-inch aluminum wheels and body-color wheel flares. For added style, the bumpers, grille and surround, badges, dual 4-inch exhaust tips, and wheel-to-wheel side steps are all black.

The trucks include 4×4 Off-Road Group features for improved capabilities. These features consist of tow hooks, a transfer case skid plate, a front suspension skid plate, a fuel tank skid plate, a steering gear skid plate, heavy-duty off-road calibrated rear and front shock absorbers, all-terrain tires, Hill-descent control, and an electronic-locking rear axle.

The cabins of the trucks have unique color stitching in Orange, Core Green, Light Diesel Gray, Light Ambassador Blue, or Light Frost. The front seats have Built to Serve-embroidered Velcro panels, and the front seat-back panels have PALS/MOLLE webbing so you can attach pouches or equipment.

Ram 1500 “Built to Serve Editions” also come with all-weather rubber slush mats, a lockable console storage, deeply bolstered Sport seats, a Built to Serve instrument panel badge, and the Black Onyx Chrome interior trim.

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Ram Nation is also searching for volunteers to complete a total of 1.3 million service hours by Veterans Day. Both the Ram Nation challenge and the “Built to Serve Editions” launched on November 6th during the “Stars and Strings” concert.