Ram Truck Sales Continue to Rise in April
Although sales for the Ram brand grew by 25 percent last month, FCA's overall sales were down by 6 percent
As the battle for supremacy in the pickup truck segment rages on, Ram just scored a huge victory in April. Sales for the Ram brand were up 25 percent last month.
Alas, that wasn’t able to prevent a 6 percent loss for the Fiat Chrysler family as a whole.
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The Ram pickup’s performance in April matched the brand’s success as a whole. With 49,106 Ram pickups sold last month, sales were up 25 percent.
So far this year, the Ram lineup of pickup trucks has experienced an 18 percent sales growth. FCA has sold 169,132 Ram trucks so far this year.
FCA’s other money-making brand, Jeep, experienced some slight sales losses in April. Jeep sales were down by 8 percent with 76,325 vehicles sold.
Still, the Jeep Grand Cherokee continued to recover sales. Grand Cherokee sales rose 23 percent last month compared to its sales during April of 2018.
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The Dodge Durango is another FCA model that is experiencing increased sales. Durango sales rose by 25 percent last month.
The rest of the Dodge brand wasn’t as fortunate. Dodge sales were down by 24 percent in April.
Chrysler suffered the most significant sales losses last month. Pacifica sales fell 31 percent, while Chrysler’s overall sales declined by 37 percent.
Fortunately, the strength of the Ram brand was able to prevent Fiat Chrysler from suffering any significant losses in April. By the end of the month, FCA was able to deliver 172,900 vehicles.
Year-to-date, FCA’s sales performance is even more impressive. The brand has sold 671,325 new vehicles so far this year, accounting for a slight 4 percent sales loss.
To explore how each Fiat Chrysler model performed in April, simply take a look at the sales chart below: