The Ram Line of Trucks Sets a New March Sales Record
Not only did sales for the Ram brand increase 15 percent in March; the brand's signature pickup also surpassed its Silverado rival in terms of sales
For many automakers, pickup trucks are currently their most valuable vehicle segment. If that is indeed the case, then Fiat Chrysler will be very pleased with last month’s sales results.
The Ram line of pickup trucks reportedly reached a new March record last month.
A Look at the Latest Ram Model: All new 2019 Ram 1500
Ram sold a total of 45,187 trucks in March. This represents a 9 percent sales increase compared to the 41,307 pickups it sold during March of 2018.
So far this year, Ram has sold a total of 120,026 trucks. This not only represents a 15 percent sales increase; it also places the Ram truck ahead of its Silverado rival, which has only delivered 114,313 units so far this year.
It wasn’t just Ram’s trucks that experienced increased sales last month. Thanks to a boost in commercial vehicle sales, Ram’s overall sales were up by 15 percent.
Jeep, usually FCA’s other cash cow brand, experienced a sales decrease of 11 percent. Jeep Cherokee sales have evidently begun to slow down, with a 23 percent sales decrease for the model.
The good news is that the Grand Cherokee is picking up for the slack. Grand Cherokee sales totaled 24,665 units in March, a 26 percent sales increase.
Ram Rivals: 2019 Ram 1500 vs 2019 Chevrolet Silverado
Dodge’s sales losses were smaller in March at 6 percent. This matches the brand’s year-to-date sales decline of 6 percent, with 110,517 Dodge vehicles sold so far this year.
Nevertheless, the Dodge Durango managed to experience a sales increase. Sales for the SUV were up 13 percent.
Of the mainline FCA brand, Chrysler suffered the most in March. With only 12,169 units delivered, Chrysler sales are on a 38 percent decline.
Meanwhile, the new luster of the Alfa Romeo brand seems to be wearing off. Alfa sales were down by 31 percent last month, with sales losses for each of its models.
By the end of March, FCA delivered 200,307 vehicles, a slight 7 percent decrease in sales. Overall sales so far this year are healthier, with a total of 498,425 vehicles sold and a much smaller sales decline of 3 percent.
The introduction of new models like the Jeep Gladiator should send Fiat Chrysler sales climbing yet again. Until then, you can view FCA’s sales in March using the chart below: